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• Focus: The Future of Your Company Depends on It

  Author:Andrew B. AylesworthFrom:Journal of Consumer Marketing (Vol. 14, Issue 4-5) Peer-Reviewed

  Fall-Winter 1997881 words Book review In Focus: The Future of Your Company Depends on It, Al Ries makes some excellent points. He takes what appears to be a logical management strategy, achieving growth by entering into more product categories, and turns it...

• Positioning: The Battle for Your Mind (20th Anniversary Edition). (Book Review)

  Author:Robert DuboffFrom:Journal of Advertising Research (Vol. 41, Issue 6) Peer-Reviewed

  Nov. 20011,213 words Book review Al Ries and Jack Trout McGraw Hill, 2001 I STILL REMEMBER READING the "original" book back, I guess, in 1981. I had heard of "positioning," which was a buzz word then akin perhaps to "branding" now: used all the time...