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• Select Whopping results: from social media

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  Whopping results: from social media

  Author:Alejandra LabancaFrom:Latin Trade (Vol. 20, Issue 6)

  November-December 2012367 words Brief article 1450LSocial networks have transformed the way Burger King relates to its customers, especially in Latin America. Jose Tomas, president of Burger King for Latin America and the Caribbean, tow Latch Trade the fast food...
• Select Data, technology & social media: their invasive role in contemporary marketing

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  Data, technology & social media: their invasive role in contemporary marketing

  Authors:K. Prakash Vel, Collins Agyapong Brobbey, Abdalrhman Salih, and Hafsa JaheerFrom:REMark. Revista Brasileira de Marketing (Vol. 14, Issue 4)

  October-December 20157,556 words Article Marketers have paid a huge price for their inability to decipher which trend has come to stay and which one is a fad. Such a challenge has jeopardized the survival of blue-chip brands, as marketers anticipated in vain...
• Select Organization's brand performance in social networking: effects of dynamics and synergies coming from the integrated marketing communications/Desempenho da marca organizacional na rede social: efeitos das dinamicas e das sinergias vindas a partir da comunicacao integrada de marketing

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  Organization's brand performance in social networking: effects of dynamics and synergies coming from the integrated marketing communications/Desempenho da marca organizacional na rede social: efeitos das dinamicas e das sinergias vindas a partir da comunicacao integrada de marketing

  Authors:Rafael Barreiros Porto, Tatiana Ferraz de Sa Mendonca, and Gabriel Sperandio MilanFrom:REMark. Revista Brasileira de Marketing (Vol. 15, Issue 2)

  April-June 20167,566 words Article Publicity, sales promotions and advertising are among the most frequent marketing communication activities to an organizational brand become recognized in the market. But their effectiveness on brand performance in...
• Select Los mercados son conversaciones: los Social Media son gracias a la Internet 2.0 y dan un gran poder de influencia a usted y a mi.

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  Los mercados son conversaciones: los Social Media son gracias a la Internet 2.0 y dan un gran poder de influencia a usted y a mi.

  Author:Manuel Carrillo ArteroFrom:Revista Contaduria Publica (Vol. 5, Issue 7)

  July 20101,722 words Article Una red social es un grupo de personas relacionadas entre sí. El ser humano lleva siglos relacionándose con sus congéneres. ¿Qué ha cambiado, entonces? la irrupción de internet, desde 1969 hasta nuestros días, en todos...
• Select Hispanicize 3.0: historic event challenges Latino perceptions, brings social media leaders together in Miami

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  Hispanicize 3.0: historic event challenges Latino perceptions, brings social media leaders together in Miami

  From:Latino Leaders (Vol. 13, Issue 3)

  June 2012386 words Brief article 1250LManny Ruiz doesn't do anything the easy way. Three years ago when he wanted to launch a first-of-its-kind social media, multi-day event, the Miamian did it in Dallas, halfway across the US. last year, he topped that by...
• Select Digital analytics tools and their predictive power on performance: an analysis of the Brazilian auto market/Ferramentas de digital analytcis e seu poder de previsao sobre o desempenho: uma analise do mercado automobilistico brasileiro

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  Digital analytics tools and their predictive power on performance: an analysis of the Brazilian auto market/Ferramentas de digital analytcis e seu poder de previsao sobre o desempenho: uma analise do mercado automobilistico brasileiro

  Authors:Roger Kenji Kimura, Luis Hernan Contreras Pinochet, and Marcia Carvalho de AzevedoFrom:REMark. Revista Brasileira de Marketing (Vol. 15, Issue 2)

  April-June 20165,521 words Report The objective of this paper is to understand how these companies are being mapped and analyzed in relation to sales, with the support of Digital Analytics tools. It was selected the top 10 automotive companies present...
• Select Learning to speak Hispanic

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  Learning to speak Hispanic

  From:Latino Leaders (Vol. 12, Issue 1)

  February-March 2011713 words Interview 1130LLouis Pagan is already a social media icon in the digital Latino community. If I there's a conference about social media, it's a safe bet he's a panelist or the one who organized the event. Now, Pagan, with fellow...