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- 1From:Latin Trade (Vol. 20, Issue 6)Social networks have transformed the way Burger King relates to its customers, especially in Latin America. Jose Tomas, president of Burger King for Latin America and the Caribbean, tow Latch Trade the fast food...
- 2From:REMark. Revista Brasileira de Marketing (Vol. 18, Issue 4)Objective: This research aims to recognize innovating changes in global retail, identified by analysis of publications presented in high impact journals. Method: The first stage was exploring the essence of the...
- 3From:REMark. Revista Brasileira de Marketing (Vol. 15, Issue 4)Why do some online video advertisements go viral while others remain unnoticed? What kind of video content keeps the viewer interested and motivated to share? Many companies have realized the need to innovate their...
- 4From:Latin Trade (Vol. 27, Issue 1)Smartphones have become the most popular connected devices in Latin America. No longer do they just send and receive calls or messages. For millions of users, they are now tools of productivity, work and entertainment....
- 5From:REMark. Revista Brasileira de Marketing (Vol. 11, Issue 3)Os bares estão submetidos a ciclos de faturamento de curto prazo e são altamente dependentes da situação econômica do país. No Brasil, a causa da alta mortalidade das empresas desse setor está relacionada com o...
- 6From:RAI Revista de Administracao e Inovacao (Vol. 12, Issue 4)RESUMO O sistema de armazenamento de dados é um serviço da computação em nuvem que está modificando a maneira de usuários finais e empresas utilizarem a tecnologia da informação. Embora esse fenômeno chame a atenção...
- 7From:Latin Trade (Vol. 18, Issue 4)A mere five years after formally launching localized services in Latin America, Google dominates the regional search engine market. Its name has entered the popular lexicon--as a verb--in Spanish, just as it has in...
- 8From:REMark. Revista Brasileira de Marketing (Vol. 18, Issue 4)Objective: To analyze how a structure-based seeding strategy can improve word-of-mouth marketing efficiency in proportional elections. Methodology: This study is quantitative and qualitative. In the quantitative phase,...
- 9From:Latino Leaders (Vol. 13, Issue 4)After nearly two years after launching its young leaders initiative, Latino Leaders made it to one of the most important cities, one that is a powerhouse of Latino talent--Chicago. More than 30 people filled the 39th...
- 10From:Latin Trade (Vol. 17, Issue 6)From your computer, you can watch a YouTube clip of giant glaciers breaking into the waters of Patagonian lakes. Or, as the cognoscenti know, the town of El Calafate, perched on the edge of Argentina's region of...
- 11From:REMark. Revista Brasileira de Marketing (Vol. 15, Issue 2)The study of digital marketing responds to technology changes as part of the digital economy. However, there is little scientific research of this subject in Mexican SMEs. This exploratory research aims to support the...
- 12From:RAI Revista de Administracao e Inovacao (Vol. 13, Issue 2)This study analyzed the relationship between actor centrality of Network Projects and scientific productivity performance using a method known as Social Network Analysis (SNA). SNA and its respective properties are able...
- 13From:Latino Leaders (Vol. 12, Issue 3)On the top floor of the hyper-cool Pacific Design Center, on Melrose Avenue in West Hollywood, in a dimly lit designer-appointed meeting room, Wally Sabria, Creative Director and SVP of Axis, is thinking. Punctuating a...
- 14From:Interciencia (Vol. 38, Issue 9)SUMMARY The purpose of this paper is to study the adoption of social networking services (SNS) for a sample of members belonging to the Generation Y in Chile. The study used an adapted technology acceptance model (TAM)...
- 15From:Latin Trade (Vol. 26, Issue 3)It isn't easy to persuade others to share messages promoting a brand or a marketing campaign. Here are some keys to making that happen. Social networks have become essential channels when it comes to marketing. At...
- 16From:Latino Leaders (Vol. 12, Issue 1)Louis Pagan is already a social media icon in the digital Latino community. If I there's a conference about social media, it's a safe bet he's a panelist or the one who organized the event. Now, Pagan, with fellow...
- 17From:Latino Leaders (Vol. 16, Issue 3)The 2013 Pew Institute findings make me laugh. They claim that 86% of U.S. Latinos own a cellphone. Have you ever met a Latino without a cellphone! Well, Pew Research Center got the general message right; Latinos own...
- 18From:RAI Revista de Administracao e Inovacao (Vol. 11, Issue 3)The following article has, as the main objective, the analysis of consumer behavior in relation to the technological bundle products, with the insertion of green integrations, as example, smartphones with solar charger....
- 19From:Gestión y Gerencia (Vol. 4, Issue 3)En este papel de trabajo se realiza una interpretación de los constructos coinspiración (1), y coo-petencia, como supuestos teóricos que puestos en práctica pueden ser palancas para potenciar la inter y...