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Academic Journals
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From:Design Week (Vol. 17, Issue 43)BREWER RIDDIFORD has refreshed Coca-Cola's fruit juice brand Five Alive to appeal to the family market. A range of three product variants goes on shelf from this week. Packaging has been revamped, with greater...
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From:Design WeekWith the millennium celebrations rapidly approaching and an apparent shortage of Champagne worrying Bolly enthusiasts, the soft drinks industry has turned its attention to those who want to join the party but wish to...
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From:Journal of Advertising Research (Vol. 33, Issue 3) Peer-ReviewedThe effects of brand name and social content in 38 softdrink television commercials on patterns of viewer response are tested in terms of maintaining positive association with the product through recall and social...
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From:Financial Executive (Vol. 10, Issue 3) Peer-ReviewedInternational companies worried about foreign-currency risk are employing various strategies to cover their exposures in emerging markets. Both AT&T and Pepsi-Cola International, for instance, try to minimize their...
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From:Academic Journal of Economic Studies (Vol. 4, Issue 3) Peer-ReviewedThe objective of this study is to analyze the impact of celebrity endorsement on sales performance of Pepsi-Cola in Lagos, Nigeria, with focus on celebrity's credibility, popularity, acceptance and integrity as a...
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From:Advanced Materials & Processes (Vol. 179, Issue 7) Peer-ReviewedCOCA-COLA'S PAPER BOTTLE GETS TEST RUN IN EUROPE The Coca-Cola Company is testing its first paper bottle in markets in Hungary this year. A run of 2000 bottles of the plant-based beverage AdeZ will be offered in the...
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From:Plastics Engineering (Vol. 69, Issue 7) Peer-ReviewedThe Bioplastics Council, a special interest group of SPI: The Plastics Industry Trade Association, announced that Avantium has won the first annual Innovation in Bioplastics Award presented by the Council. Avantium...
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From:Nature and Culture (Vol. 3, Issue 1) Peer-ReviewedThrough a case study of an anti-cola struggle in a south Indian village, this paper promotes the conceptual treatment of subaltern cosmopolitanism in the contemporary context of anticorporate social movements. In this...
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From:Financial Services Marketing (Vol. 3, Issue 2) Peer-ReviewedMarketing Philosophy The entire experience with a product from the front to back ends is what spurs consumers to return Career Path Pepsi, General Foods Education William and Mary, Bachelors Degree in...
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From:International Journal of Sports Marketing & Sponsorship (Vol. 1, Issue 3) Peer-ReviewedIntroduction Adrian Hitchen is Executive Director of Sponsorship Research International (SRi), the Research Division of ISL Worldwide, and its associated Consulting Division, PRIME Sponsorship. He is a long-serving...
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From:Design Week (Vol. 15, Issue 37)INTERNATIONAL drinks giant Coca-Cola is launching an entrant into the growing energy drinks sector, currently dominated by brands such as Red Bull and Lucozade. The brand, called Play, will launch to the trade in...
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From:Bulletin of the World Health Organization (Vol. 94, Issue 4) Peer-ReviewedMexico's soda tax has reduced sales of sugar-sweetened beverages. Time will tell whether the tax helps to reduce obesity prevalence as well. "In Mexico, you can easily find people drinking refrescos (sodas) and...
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From:Journal of Money, Credit & Banking (Vol. 36, Issue 4) Peer-ReviewedWe report that the price of a 6.5-oz Coca-Cola was 5 cents from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting...
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From:Clinical Advisor (Vol. 11, Issue 11)AFRICAN American women who consume sugar-sweetened fruit drinks may be increasing their risk for diabetes more than those who choose sweetened soft drinks, a recent study suggests. Researchers from the Slone...
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From:Management Review (Vol. 79, Issue 3) Peer-ReviewedPerestroika: Enticements of an Inaccessible Market Look just over the eastern horizon - 280 million Soviet citizens. And gosh, look at 'em - they need everything!. Here's a market with almost as many folks as the...
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From:Revista de Administracao Mackenzie (Vol. 20, Issue 5) Peer-ReviewedPurpose: Developing and keeping customers' loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoretical model concerning...
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From:The Chronicle of Philanthropy (Vol. 17, Issue 07)PFIZER 235 East 42nd Street New York, N.Y. 10017 (212) 733-2323 http://www.pfizer.com For relief efforts in the wake of the recent tsunamis in South Asia: drugs valued at $25-million and $10,000,000 to be...
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From:Business Horizons (Vol. 36, Issue 3) Peer-ReviewedCompanies can provide employees with a sense of empowerment, pride and ownership by creating an entrepreneurial spirit. Examples of the entrepreneurial spirit at PepsiCo, Hyatt Regency Chicago and Springfield...
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From:Utrecht Journal of International and European Law (Vol. 36, Issue 1) Peer-Reviewed
Competition Law as an Instrument of Protectionist Policy: Comparative Analysis of the EU and the US.
Today, there is a growing fear of resurfacing protectionism, from United States' trade-war with China, to UK's Brexit, to the less known trade-restricting measures adopted by countries globally. The General Agreement on... -
From:The Wilson Quarterly (Vol. 31, Issue 3)Not long after its creation in 1886, Coca-Cola called itself the "Intellectual Beverage." An early Coke ad, reprinted in Fred Basten's Great American Billboards (Ten-Speed Press), features Lillian Nordica, diva of the...