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From:The Chronicle of Higher Education (Vol. 45, Issue 21)Subliminal advertisement and messages are often brief, but they are capable of influencing human behavior and actions. Surveys reveal that the public believes it is often influenced in unwanted ways such as false...
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From:Journal of Advertising (Vol. 18, Issue 3) Peer-ReviewedHawkins' (1970) article on subliminal stimulation has been used for over 15 years as empirical evidence that subliminal advertising can directly affect consumption-relevant behavior. Our study presents new evidence that...
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From:Journal of Advertising (Vol. 28, Issue 3) Peer-ReviewedAdvertising practitioners have long been the target of charges of unethical conduct stemming from their supposed use of subliminal techniques, though very few studies have shown any value of subliminal embeds in an...
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From:Journal of Consumer Affairs (Vol. 40, Issue 2) Peer-ReviewedEvery 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" with his book The Secret Sales Pitch: An Overview of Subliminal Advertising. This paper reviews...
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From:The Quill (Vol. 90, Issue 7)By the end of the year, all Russian television channels will be screened for extra video frames containing subliminal messages, a broadcasting official said in early August. Deputy Press Minister Valery Sirozhenko...
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From:The Gay & Lesbian Review Worldwide (Vol. 10, Issue 3) Peer-ReviewedAnother odd trend is the occurrence of subtle but pointed references to anal sex in some very high-profile commercials, notably those introduced during the Super Bowl. Anheuser-Busch continued the trend in this year's...
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From:Journal of Articles in Support of the Null Hypothesis (Vol. 4, Issue 2) Peer-ReviewedThe present study examines the effects of subliminal text messages in music on choice behavior. Subliminal messages are assumed to function as auditory primers. The results of two experiments will be presented: In...
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From:Journal of Advertising Research (Vol. 34, Issue 2) Peer-ReviewedSubliminal advertising is not being used by advertising practitioners. This advertising strategy was introduced by Jim Vicary in 1957, based on the supposed effectiveness of below-conscious perception of flashed images...
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From:Journal of Advertising Research (Vol. 33, Issue 2) Peer-ReviewedConsumer awareness of subliminal advertising and the degree to which they believe that subliminal messages in media are used to influence people's attitudes and behavior are studied. Telephone surveys were conducted for...