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    Academic Journals

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• Select Performance assessment of the lead user idea-generation process for new product development

  1

  Performance assessment of the lead user idea-generation process for new product development

  Authors:Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack, and Eric von HippelFrom:Management Science (Vol. 48, Issue 8) Peer-Reviewed

  Aug. 200210,566 words Article Traditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. The "lead user process" takes a different approach. It collects...
• Select Thinking out the box: a new approach to product development

  2

  Thinking out the box: a new approach to product development

  Author:Primo AngeliFrom:Business Horizons (Vol. 38, Issue 3) Peer-Reviewed

  May-June 19952,948 words Article RapidAccess is a reverse engineering method which assumes that the features promised on an attractive new product's packaging is the primary factor in sales. It saves money by rapidly developing more numerous and viable...
• Select From density to destiny: using spatial dimension of sales data for early prediction of new product success

  3

  From density to destiny: using spatial dimension of sales data for early prediction of new product success

  Authors:Tal Garber, Jacob Goldenberg, Barak Libai, and Eitan MullerFrom:Marketing Science (Vol. 23, Issue 3) Peer-Reviewed

  Summer 20046,845 words Article One of the main problems associated with early-period assessment of new product success is the lack of sufficient sales data to enable reliable predictions. We show that managers can use spatial dimension of sales data...