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- Academic Journals (3)
- 1From:Management Science (Vol. 48, Issue 8) Peer-ReviewedTraditional idea generation techniques based on customer input usually collect information on new product needs from a random or typical set of customers. The "lead user process" takes a different approach. It collects...
- 2From:Business Horizons (Vol. 38, Issue 3) Peer-ReviewedRapidAccess is a reverse engineering method which assumes that the features promised on an attractive new product's packaging is the primary factor in sales. It saves money by rapidly developing more numerous and viable...
- 3From:Marketing Science (Vol. 23, Issue 3) Peer-Reviewed
From density to destiny: using spatial dimension of sales data for early prediction of new product successOne of the main problems associated with early-period assessment of new product success is the lack of sufficient sales data to enable reliable predictions. We show that managers can use spatial dimension of sales data...
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