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    Academic Journals

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• Select Violations of the International Code of Marketing of Breast-milk Substitutes: a multi-country analysis.

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  Violations of the International Code of Marketing of Breast-milk Substitutes: a multi-country analysis.

  Authors:C. K. Lutter, S. Hernández-Cordero, L. Grummer-Strawn, V. Lara-Mejía, and A. L. Lozada-TequeanesFrom:BMC Public Health (Vol. 22, Issue 1) Peer-Reviewed

  Dec. 13, 20224,867 words Report 1500LThe marketing of formula milk as a substitute for breast milk continues to be ubiquitous and multifaceted despite passage by the World Health Assembly of the International Code of Marketing of Breast-milk Substitutes...
• Select Influence of High-Performance Composite Sports Equipment on Brand International Sports Marketing Strategy.

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  Influence of High-Performance Composite Sports Equipment on Brand International Sports Marketing Strategy.

  Author:Xiadi LyuFrom:Advances in Materials Science and Engineering (Vol. 2022) Peer-Reviewed

  Sept. 24, 20225,921 words Article 1480LWith the continuous development of society, people are paying more attention to sports. In order to make sports brands go to the international market, it is necessary to adopt an international marketing strategy for...
• Select Global evidence of persistent violations of the International Code of Marketing of Breast‐milk Substitutes: A systematic scoping review.

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  Global evidence of persistent violations of the International Code of Marketing of Breast‐milk Substitutes: A systematic scoping review.

  Authors:Genevieve E. Becker, Paul Zambrano, Constance Ching, Jennifer Cashin, Allison Burns, Eva Policarpo, et al.From:Maternal and Child Nutrition (Vol. 18) Peer-Reviewed

  May 20229,526 words Report 1520LAbstract: The influence of marketing on infant and young child feeding and health is well recognized, and an International Code was adopted by the World Health Assembly (WHA) in 1981 to reduce inappropriate marketing...
• Select Knowledge structure in product- and brand origin-related research.

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  Knowledge structure in product- and brand origin-related research.

  Authors:Saeed Samiee and Brian R. ChabowskiFrom:Journal of the Academy of Marketing Science (Vol. 49, Issue 5) Peer-Reviewed

  Sept. 202118,908 words Report 1490LScholarly research regarding origins of products and brands is deep-rooted within international marketing, with an extraordinary following as evidenced by the large body of literature that is continuing to evolve. Our...
• Select Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic/ Repensando Estrategias de Offshoring e Marketing Internacional Durante a Pandemia do COVID-19.

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  Rethinking Offshoring and International Marketing Strategies during the COVID-19 Pandemic/ Repensando Estrategias de Offshoring e Marketing Internacional Durante a Pandemia do COVID-19.

  Authors:Luiza Fonseca and Angela da RochaFrom:RAC - Revista de Administracao Contemporanea (Vol. 25, Issue SI) Peer-Reviewed

  Mar. 15, 20218,146 words Article This teaching case focuses on the national and international expansion of IGT Motors, a Brazilian company operating in the market for twenty years that has moved most of its production to China since 2010. Nearly after...
• Select CONSUMER LOYALTY TO INTERNATIONAL BRANDS AS AN IMPEDIMENT TO THE ECONOMIC REVITALIZATION POLICIES OF THE ISLAMIC REPUBLIC OF IRAN.

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  CONSUMER LOYALTY TO INTERNATIONAL BRANDS AS AN IMPEDIMENT TO THE ECONOMIC REVITALIZATION POLICIES OF THE ISLAMIC REPUBLIC OF IRAN.

  Author:Farrokh SafaviFrom:International Journal of Business and Economics Perspectives (Vol. 15, Issue 1) Peer-Reviewed

  Fall 20205,180 words Article 1560LThe Iranian government's disappointment with liberal trade strategies has led to the introduction of protectionist policies amidst a backdrop of global economic sanctions. Policy initiatives used to promote domestic...
• Select Reverse innovation: a conceptual framework.

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  Reverse innovation: a conceptual framework.

  Authors:Suresh Malodia, Shaphali Gupta, and Anand Kumar JaiswalFrom:Journal of the Academy of Marketing Science (Vol. 48, Issue 5) Peer-Reviewed

  Sept. 202015,258 words Report 1510LReverse innovation (RI) has emerged as a new growth strategy for MNCs to innovate in emerging markets and then to further exploit the profit potential of such innovations by subsequently introducing them not only in...
• Select A theoretical model of the formation and dissolution of emerging market international marketing alliances.

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  A theoretical model of the formation and dissolution of emerging market international marketing alliances.

  Authors:Kiran Pedada, S. Arunachalam, and Mayukh DassFrom:Journal of the Academy of Marketing Science (Vol. 48, Issue 5) Peer-Reviewed

  Sept. 202014,996 words Report 1500LAs emerging market international marketing alliances (E-IMAs) are becoming popular as instruments of growth for firms from the developed markets that are attempting to expand into emerging markets, there is a growing...
• Select Selling second best: how infant formula marketing works.

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  Selling second best: how infant formula marketing works.

  Authors:Gerard Hastings, Kathryn Angus, Douglas Eadie, and Kate HuntFrom:Globalization and Health (Vol. 16, Issue 1) Peer-Reviewed

  Aug. 28, 20207,970 words Article 1360LBackground Despite the clear policy intent to contain it, the marketing of formula milk remains widespread, powerful and successful. This paper examines how it works. Methods The study comprised a mix of secondary...
• Select Claim to Fame by the Indian Government: Fact or Fiction?.

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  Claim to Fame by the Indian Government: Fact or Fiction?.

  Author:Somjit BaratFrom:The Journal of Social, Political and Economic Studies (Vol. 45, Issue 1-2) Peer-Reviewed

  Spring-Summer 20209,385 words Article 1410LThe author conducts a pilot study to investigate whether the benefits of global marketing and the purported liberal policies of the Government of India have percolated to the Indian middle-class since the year 2014, when...
• Select Short- and long-term market returns of international codevelopment alliances of new products

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  Short- and long-term market returns of international codevelopment alliances of new products

  Authors:Nukhet Harmancioglu, David A. Griffith, and Tuba YilmazFrom:Journal of the Academy of Marketing Science (Vol. 47, Issue 5) Peer-Reviewed

  Sept. 201913,592 words Report 1530LStrategic alliances entail process-oriented decisions, in which information about outcomes is unveiled over time. Therefore, it is difficult for investors to gauge the value of such decisions in the short term;...
• Select 2-Day Seminar: Stability Testing of Pharmaceuticals London, United Kingdom - December 4-5, 2019 - ResearchAndMarkets.com

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  2-Day Seminar: Stability Testing of Pharmaceuticals London, United Kingdom - December 4-5, 2019 - ResearchAndMarkets.com

  From:Obesity, Fitness & Wellness Week

  May 25, 2019266 words Brief article 1370L2019 MAY 25 (NewsRx) -- By a News Reporter-Staff News Editor at Obesity, Fitness & Wellness Week -- The "Stability Testing of Pharmaceuticals" conference has been added to ResearchAndMarkets.com's offering. Design...
• Select Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events/Determinants commerciaux de la sante: publicite pour des boissons alcooliques et des aliments peu sains lors d'evenements sportifs/Los determinantes comerciales de la salud: publicidad de bebidas alcoholicas y alimentos poco saludables durante eventos deportivos.

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  Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events/Determinants commerciaux de la sante: publicite pour des boissons alcooliques et des aliments peu sains lors d'evenements sportifs/Los determinantes comerciales de la salud: publicidad de bebidas alcoholicas y alimentos poco saludables durante eventos deportivos.

  Authors:Robin Ireland, Christopher Bunn, Gerda Reith, Matthew Philpott, Simon Capewell, Emma Boyland, et al.From:Bulletin of the World Health Organization (Vol. 97, Issue 4) Peer-Reviewed

  Apr. 20194,476 words Article 2100LTobacco, alcohol and foods that are high in fat, salt and sugar generate much of the global burden of noncommunicable diseases. We therefore need a better understanding of how these products are promoted. The promotion...
• Select READING IN CURRENT CONTEXTS OF SOCIAL EDUCATION: KEYS FROM LITERARY FORMATION/LA LECTURA EN LOS ACTUALES CONTEXTOS DE EDUCACION SOCIAL: CLAVES DESDE LA FORMACION LITERARIA/A LEITURA NOS CONTEXTOS DE EDUCACAO SOCIAL ATUAIS: CHAVES DA FORMACAO LITERARIA.

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  READING IN CURRENT CONTEXTS OF SOCIAL EDUCATION: KEYS FROM LITERARY FORMATION/LA LECTURA EN LOS ACTUALES CONTEXTOS DE EDUCACION SOCIAL: CLAVES DESDE LA FORMACION LITERARIA/A LEITURA NOS CONTEXTOS DE EDUCACAO SOCIAL ATUAIS: CHAVES DA FORMACAO LITERARIA.

  Authors:Aurora Martinez-Ezquerro and Aitana Martos GarciaFrom:Pedagogia Social (Vol. 33) Peer-Reviewed

  Jan-June 20196,300 words Article New reading and cultural practices have rendered traditional academic practices obsolete: thus, the challenges in social education are manifold, being the most decisive the one concerning the maintenance of classic...
• Select East meets west: Following the 20th China International Optoelectronic Exposition (CIOE), secretary general Eric Yang (left), and Derek Deng, international marketing executive, comment on connecting European and Chinese firms

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  East meets west: Following the 20th China International Optoelectronic Exposition (CIOE), secretary general Eric Yang (left), and Derek Deng, international marketing executive, comment on connecting European and Chinese firms

  From:Imaging and Machine Vision Europe

  Dec. 15, 2018919 words Interview 1150LOver the last five years, how have visitor numbers from Europe to CIOE changed? Eric: In CIOE's case, European visitors have been increasing over the past five years, growing at around 10 per cent each year....
• Select Effects of international marketing environments on entrepreneurship development

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  Effects of international marketing environments on entrepreneurship development

  Authors:M. E. Agwu and H. N. OnwuegbuzieFrom:Journal of Innovation and Entrepreneurship (Vol. 7, Issue 1) Peer-Reviewed

  Sept. 26, 20187,379 words Case study 1460LEntrepreneurs all over the world seek ways of introducing their products to international markets; unfortunately, the international marketing environment poses a lot of opportunities and threats to foreign entrants. The...
• Select East meets west: In the run up the to the 20th China International Optoelectronic Exposition (CIOE) from 5 to 8 September in Shenzhen, secretary general Eric Yang (left), and Derek Deng, international marketing executive, comment on connecting European and Chinese firms

  17

  East meets west: In the run up the to the 20th China International Optoelectronic Exposition (CIOE) from 5 to 8 September in Shenzhen, secretary general Eric Yang (left), and Derek Deng, international marketing executive, comment on connecting European and Chinese firms

  Authors:Eric Yang and Derek DengFrom:Electro Optics (Issue 286)

  August-September 2018979 words Article 1210LOver the last five years, have there been more visitors from Europe to CIOE, and how does this reflect European companies trying to penetrate the Chinese market? Eric: In CIOE's case, European visitors have been...
• Select Rivals in Arms: Sino-U.S. Cooperation, Problems, and Solutions and Their Impact on the International UAV Industry.

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  Rivals in Arms: Sino-U.S. Cooperation, Problems, and Solutions and Their Impact on the International UAV Industry.

  Author:Bei-Er CheokFrom:Indiana Journal of Global Legal Studies (Vol. 25, Issue 2) Peer-Reviewed

  Summer 201811,974 words Article 1860LResearch and development into drone technology has exploded in the United States in the recent decades. From the operation of killer drones in the military to agricultural survey drones in farms, the proliferation of...
• Select 'Telling, not selling' your school's story: How the 4 C's marketing principle applies to school branding strategy

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  'Telling, not selling' your school's story: How the 4 C's marketing principle applies to school branding strategy

  Author:Trish RubinFrom:District Administration (Vol. 54, Issue 6)

  June 2018588 words Article 1170LWhile our students strive for As in the classroom, school administrators can focus on the "4 C's." This smart model from Jez Frampton, CEO of global marketing leader Interbrand, brings a tight structure from the world...
• Select ISMS Marketing Science Conference.

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  ISMS Marketing Science Conference.

  From:OR/MS Today (Vol. 44, Issue 2) Peer-Reviewed

  Apr. 2017100 words Brief article 1640LThe 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles. The ISMS Marketing Science Conference is an annual event that brings together leading...