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• Select Key opinion leaders -- a critical perspective.

  1

  Key opinion leaders -- a critical perspective.

  Authors:Jose U. Scher and Georg SchettFrom:Nature Reviews Rheumatology (Vol. 17, Issue 2) Peer-Reviewed

  Feb. 20215,447 words Report 1640LEnormous progress has been made in the field of rheumatology in the past several decades, historically led by publicly funded academic innovators but in more recent times with much greater involvement of the...
• Select Quantify the role of superspreaders -opinion leaders- on COVID-19 information propagation in the Chinese Sina-microblog.

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  Quantify the role of superspreaders -opinion leaders- on COVID-19 information propagation in the Chinese Sina-microblog.

  Authors:Fulian Yin, Xinyu Xia, Nan Song, Lingyao Zhu, and Jianhong WuFrom:PLoS ONE (Vol. 15, Issue 6) Peer-Reviewed

  June 8, 20207,738 words Report 1700LBackgroud Effective communication of accurate information through social media constitutes an important component of public health interventions in modern time, when traditional public health approaches such as contact...
• Select The Role of the Opinion Leader Research Process in Informing Policy Making for Improved Nutrition: Experience and Lessons Learned in Southeast Asia.

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  The Role of the Opinion Leader Research Process in Informing Policy Making for Improved Nutrition: Experience and Lessons Learned in Southeast Asia.

  Authors:Amy Weissman, Tuan T. Nguyen, Hoa T. Nguyen, and Roger MathisenFrom:Current Developments in Nutrition (Vol. 4, Issue 6) Peer-Reviewed

  June 20203,766 words Report 1540LOpinion leader research (OLR) has been widely used in public health to identify influential persons or organizations to affect health care practice, inform policy-making processes, and help shape communication...
• Select Understanding the quality-quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership.

  4

  Understanding the quality-quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership.

  Authors:Vijay Viswanathan, Sebastian Tillmanns, Manfred Krafft, and Daniel AsselmannFrom:Journal of the Academy of Marketing Science (Vol. 46, Issue 6) Peer-Reviewed

  Nov. 201813,145 words Report 1430LAbstract Firms can substantially profit from customer referrals, but they must understand the different stages of the referral process to determine what drives the number of referrals (first stage), conversion (second...
• Select New Methods of Measuring Opinion Leadership: A Systematic, Interdisciplinary Literature Analysis

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  New Methods of Measuring Opinion Leadership: A Systematic, Interdisciplinary Literature Analysis

  Author:Katrin JungnickelFrom:International journal of communication (Online)Peer-Reviewed

  June 20188,208 words Report 1400LOpinion leadership research has changed with the development of new online communication environments. Consequently, the already diverse methods of measuring opinion leadership have expanded further. With the help of a...
• Select Identifying the Needs of Opinion Leaders to Encourage Widespread Adoption of Water Conservation and Protection

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  Identifying the Needs of Opinion Leaders to Encourage Widespread Adoption of Water Conservation and Protection

  Authors:Melissa R. Taylor and Alexa J. LammFrom:Journal of Agricultural Education (Vol. 58, Issue 4) Peer-Reviewed

  Oct. 20174,698 words Report 1440LOpinion leaders are persuasive in convincing others within their social networks to adopt certain opinions and behaviors. By identifying and using opinion leaders, agricultural educators may be able to leverage...
• Select Explaining opinion polarisation with opinion copulas

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  Explaining opinion polarisation with opinion copulas

  Author:Nikolaos AskitasFrom:PLoS ONE (Vol. 12, Issue 8) Peer-Reviewed

  Aug. 22, 20175,576 words Report 1560LAn empirically founded and widely established driving force in opinion dynamics is homophily i.e. the tendency of "birds of a feather" to "flock together". The closer our opinions are the more likely it is that we will...
• Select Using Critical Thinking Styles of Opinion Leaders to Drive Extension Communication

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  Using Critical Thinking Styles of Opinion Leaders to Drive Extension Communication

  Authors:Brianne B. Putnam, Alexa J. Lamm, and Lisa K. LundyFrom:Journal of Agricultural Education (Vol. 58, Issue 3) Peer-Reviewed

  July 20175,926 words Report 1470LIn order to address the complex challenges facing the agricultural and natural resource industry, extension educators must collaborate with opinion leaders. Extension educators can use the assistance of opinion leaders...
• Select Are you an opinion giver, seeker, or both? Re-examining political opinion leadership in the new communication environment

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  Are you an opinion giver, seeker, or both? Re-examining political opinion leadership in the new communication environment

  Authors:Joo-young Jung and Yong-chan KimFrom:International journal of communication (Online)Peer-Reviewed

  Aug. 1, 20167,912 words Report 1380LThis study revisits concepts of opinion leadership and followership in the current social and media environment and proposes that the two concepts should be reexamined as complementary and interactional rather than as...
• Select Opinion leaders' perspective of the benefits and barriers in telemedicine: a grounded theory study of telehealth in the Midwest

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  Opinion leaders' perspective of the benefits and barriers in telemedicine: a grounded theory study of telehealth in the Midwest

  Author:Shelley Brown CooperFrom:Quarterly Review of Distance Education (Vol. 16, Issue 1) Peer-Reviewed

  Spring 201513,938 words Report 1350LThis study provides a better understanding of how opinion leaders influence the adoption of innovative programming, such as telemedicine, among hospital administrators in the Midwestern region of the United States....
• Select Workforce

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  Workforce

  From:Community Care (Issue 466)

  Nov. 17, 20111,435 words Article 1380LWho are the people whose ideas have done the most to shape the nature of social work? Community Care profiles some of the profession's most influential brain boxes The top social care thinkers Richard Titmuss...
• Select Where are opinion leaders leading us?

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  Where are opinion leaders leading us?

  Author:Elihu KatzFrom:International journal of communication (Online)Peer-Reviewed

  Mar. 1, 20152,324 words Essay 1660LIt is gratifying for disciples of Paul Lazarsfeld to see how many of his concepts have continued to inspire contemporary theory and research. The "opinion leader" is one of these. Together with its companion concept,...
• Select The Secret Lives of Big Pharma's 'Thought Leaders'

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  The Secret Lives of Big Pharma's 'Thought Leaders'

  Author:Carl ElliottFrom:The Chronicle of Higher Education (Vol. 57, Issue 04)

  Sept. 12, 20102,949 words Article Byline: Carl Elliott In the early 1970s, a group of medical researchers decided to study an unusual question. How would a medical audience respond to a lecture that was completely devoid of content, yet delivered...
• Select Social media: dynamic opinion leaders and flowing agenda setting

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  Social media: dynamic opinion leaders and flowing agenda setting

  Authors:Fei Jiang and Kuo HuangFrom:China Media Report Overseas (Vol. 9, Issue 2) Peer-Reviewed

  Apr. 2013144 words Author abstract, Bri... The progress and popularity of new media evoke extensive attention and deliberation among media practitioners and researchers. Despite the prosperity of opinions and attempts, an integrated perspective probing into new...
• Select 'Damnatio memoriae'

  15

  'Damnatio memoriae'

  Author:Lawrence BiemillerFrom:The Chronicle of Higher Education (Vol. 62, Issue 14)

  Dec. 4, 2015724 words Article 1560LOne of the most curious artifacts in the University of Pennsylvania's vast Museum of Archaeology and Anthropology is a marble block, broken in two places, that was once part of a monument to the Emperor Trajan. The...
• Select Parasocial opinion leadership media personalities' influence within parasocial relations: theoretical conceptualization and preliminary results

  16

  Parasocial opinion leadership media personalities' influence within parasocial relations: theoretical conceptualization and preliminary results

  Authors:Paula Stehr, Patrick Rossler, Laura Leissner, and Friederike SchonhardtFrom:International journal of communication (Online)Peer-Reviewed

  Mar. 1, 20158,730 words Report 1470LPersonalities in the media both influence and restrict topics of discussion and the amount of information available, thus exerting a substantial influence on the formation of the audience's political opinion. The...
• Select Identification of potential opinion leaders in child health promotion in Sweden using network analysis

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  Identification of potential opinion leaders in child health promotion in Sweden using network analysis

  Authors:Karin Guldbrandsson, Monica K Nordvik, and Sven BrembergFrom:BMC Research Notes (Vol. 5, Issue 1) Peer-Reviewed

  Aug. 8, 20122,562 words Report 1430LBackground Opinion leaders are often local individuals with high credibility who can influence other people. Robust effects using opinion leaders in diffusing innovations have been shown in several randomized...
• Select Interpersonal communication, media exposure, opinion leadership, and perceived credibility of news and advertising during the December 2012 parliamentary election in Kuwait.

  18

  Interpersonal communication, media exposure, opinion leadership, and perceived credibility of news and advertising during the December 2012 parliamentary election in Kuwait.

  Authors:Anastasia Kononova and Mohammad AkbarFrom:International journal of communication (Online)Peer-Reviewed

  Apr. 1, 20158,345 words Report 1400LThis study investigates how a sample of Kuwaiti citizens engaged in interpersonal communication and used traditional and new media during the December 2012 parliamentary election in Kuwait. Hypotheses were developed...
• Select The personal portal in social media time and its effects

  19

  The personal portal in social media time and its effects

  Author:Lan PengFrom:China Media Report Overseas (Vol. 9, Issue 2) Peer-Reviewed

  Apr. 2013155 words Author abstract, Bri... With the rise of Microblog and other new social media applications, we are increasingly facing the challenge of a new information spread model which can be called the Personal Portal. The Personal Portal differs from...
• Select Mediatized opinion leaders: new patterns of opinion leadership in new media environments?

  20

  Mediatized opinion leaders: new patterns of opinion leadership in new media environments?

  Authors:Mike S. Schafer and Monika TaddickenFrom:International journal of communication (Online)Peer-Reviewed

  Mar. 1, 20157,283 words Report 1400LThe study analyzes which forms opinion leadership takes in contemporary media environments where communication channels have increased and started to permeate interpersonal interaction. Some scholars assume that opinion...