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• Select Ad Age A-List Awards 2023; From its roots in CRM, Gale evolved into a business agency handling creative storytelling, media and consulting.

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  Ad Age A-List Awards 2023; From its roots in CRM, Gale evolved into a business agency handling creative storytelling, media and consulting.

  From:AdAge (Vol. 94, Issue 4)

  Mar. 13, 20231,170 words Article 1570LByline: Jack Neff No. 5 Gale Call it customer relationship management, performance marketing or data-driven marketing. By whatever name, Stagwell Group's Gale has thrived in a fast-growing if often unglamorous realm...
• Select Super Bowl LVII Ads Show CRM's Versatility.

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  Super Bowl LVII Ads Show CRM's Versatility.

  Author:Leonard KlieFrom:CRM Magazine (Vol. 27, Issue 2)

  Mar. 2023691 words Article 1370LWith a 30-second ad during Super Bowl LVII last month costing between $6 million and $7 million, companies that bought slots during the big game were obviously looking for cost-effectiveness and anticipated ROI. But...
• Select How Old CRM Data Can Be Made New: Your CRM platforms could be holding engagement data your sales reps can exploit now.

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  How Old CRM Data Can Be Made New: Your CRM platforms could be holding engagement data your sales reps can exploit now.

  Author:Danny EstradaFrom:CRM Magazine (Vol. 27, Issue 2)

  Mar. 2023793 words Article 1360LIn my November/December 2022 column ("Integrating CRM Data into the Enterprise") I discussed how organizations are realizing the value of using CRM data across the business. I noted a few intriguing use cases, but many...
• Select The CRM and E-COMMERCE Convergence Begins: Companies benefit when customer data can inform e-commerce personalization.

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  The CRM and E-COMMERCE Convergence Begins: Companies benefit when customer data can inform e-commerce personalization.

  Author:Phillip BrittFrom:CRM Magazine (Vol. 27, Issue 2)

  Mar. 20231,997 words Article 1540Le-commerce really gained traction during the COVID-19 lockdowns and is expected to continue its long-term growth in 2023 and for the next five years, even if the economy as a whole takes a nosedive. In fact, IMARC Group...
• Select End notes Turning the (Back) Page: A Glimpse into Customer Service's Future: CRM's new columnist has some thoughts, and here's a few about where CX is headed.

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  End notes Turning the (Back) Page: A Glimpse into Customer Service's Future: CRM's new columnist has some thoughts, and here's a few about where CX is headed.

  Author:Christina McAllisterFrom:CRM Magazine (Vol. 27, Issue 2)

  Mar. 2023620 words Article 880LI KNOW WHAT YOU'RE THINKING. Where are the lyrics? This isn't Ian Jacobs! Am I in the wrong place? No, dear reader, you are exactly where you're meant to be. And apparently, so am I! As Ian's 4.5 years of back-page...
• Select REMOTE SERVICES: Challenges and Opportunities That CRM Can Help Resolve.

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  REMOTE SERVICES: Challenges and Opportunities That CRM Can Help Resolve.

  Author:Virginia TrowFrom:Computers in Libraries (Vol. 43, Issue 2)

  Mar. 20232,072 words Article 1470LClinical support in hospital and medical center libraries is frequently a fundamental bread-and-butter offering. As part of daily operations, the medical reference desk may regularly serve the diverse information needs...
• Select Marketing Success Comes From Knowing Your Business at a Granular Level and Customers' Evolving Needs: It's also important for marketers to use their passion for the business and industry to recruit talent from outside the sector to bring diverse perspectives and skills to their firm, says Baldwin Risk Partners' Rich Tallo.

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  Marketing Success Comes From Knowing Your Business at a Granular Level and Customers' Evolving Needs: It's also important for marketers to use their passion for the business and industry to recruit talent from outside the sector to bring diverse perspectives and skills to their firm, says Baldwin Risk Partners' Rich Tallo.

  Author:Lori ChordasFrom:Best's Review (Vol. 124, Issue 1)

  Jan. 2023698 words Article 1250LAs customers' needs evolve, so does their desire for personalized experiences and privacy. Insurance marketers play a vital role in meeting those needs by delivering on customers' expectations of personalization while...
• Select Freshpaint secures $14.5M in funding to make customer data accessible to everyone in the enterprise.

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  Freshpaint secures $14.5M in funding to make customer data accessible to everyone in the enterprise.

  From:KMWorld (Vol. 32, Issue 1)

  Jan-Feb 2023405 words Article 1760LFreshpaint, a Y Combinator-backed company that enables businesses to capture and activate customer data across hundreds of integrations, announced it raised $14.5 million in financing, with a $9.5 million Series A led by...
• Select Some CRM Advice for the New Congress.

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  Some CRM Advice for the New Congress.

  Author:Leonard KlieFrom:CRM Magazine (Vol. 27, Issue 1)

  Jan-Feb 2023674 words Article 1640LNow that the midterm elections are behind us and the new 118th Congress has been sworn in, here are a few business priorities with CRM angles that I think need to be addressed legislatively: 1. Enact a national...
• Select A Look Ahead at CRM in 2023: CRM industry experts share their thoughts about what lies ahead in the new year.

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  A Look Ahead at CRM in 2023: CRM industry experts share their thoughts about what lies ahead in the new year.

  From:CRM Magazine (Vol. 27, Issue 1)

  Jan-Feb 20231,519 words Article 1400LAs 2023 begins, we're in a time of mixed signals. Last year was better than the previous two: The pandemic is now endemic, and inflation seems to be easing while job growth continues. On the other hand, the endemic phase...
• Select Real-Time Feedback Is Still a Major Problem for Most Companies: Only 37 percent of companies can collect and act on real-time input.

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  Real-Time Feedback Is Still a Major Problem for Most Companies: Only 37 percent of companies can collect and act on real-time input.

  Author:Phillip BrittFrom:CRM Magazine (Vol. 27, Issue 1)

  Jan-Feb 2023643 words Article 1450LDuring the height of the COVID-19 pandemic, companies saw just how critical it was to obtain real-time customer feedback and related customer data for delivering consistent customer experiences. Now that many companies...
• Select Is Social Customer Care Ready for a Comeback? Customer service over social channels failed once, and it still needs work in version 2.0.

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  Is Social Customer Care Ready for a Comeback? Customer service over social channels failed once, and it still needs work in version 2.0.

  Author:Paul KorzeniowskiFrom:CRM Magazine (Vol. 27, Issue 1)

  Jan-Feb 20232,047 words Article 1200LSocial media has become ubiquitous in consumers' daily lives, so it is not surprising that its vast tentacles reached into CRM systems and has had a growing hold on how companies service their customers. The...
• Select Unleashing the power of customer data: As any marketer quickly learns, housing the data is just the first piece of the puzzle.

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  Unleashing the power of customer data: As any marketer quickly learns, housing the data is just the first piece of the puzzle.

  Author:Mark GibsonFrom:ABA Banking Journal (Vol. 115, Issue 1)

  Jan-Feb 20232,343 words Article 1250LEver wonder how Amazon knows exactly what you need to purchase next--and when? Or how TripAdvisor emails you spot-on recommendations you cannot help but click on? Many consumers and businesses appreciate and prefer...
• Select NOSE TO Tail The Full Scope of CRM.

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  NOSE TO Tail The Full Scope of CRM.

  Author:Adam M. "Blue" SemaFrom:Combat Edge (Vol. 30, Issue 4)

  Winter 20221,065 words Article 1190LThis story highlights the Crew Resource Management (CRM) and emergency actions of all members of the flight crew of BUZZ 43. The crew was made up primarily of members of the 343d Reconnaissance Squadron and the 97th...
• Select SALESFORCE.

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  SALESFORCE.

  From:ADWEEK (Vol. 63, Issue 23)

  Nov. 21, 2022101 words Brief article 1170LSALESFORCE BEST IN MAR TECH: CUSOMER DATA PALTFROMS Salesforce's Customer 360 platform is a real-time CRM featuring applications for every stage of the customer life cycle. For instance, Salesforce Genie allows...
• Select Rapid Gun Systems.

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  Rapid Gun Systems.

  Author:John M. Buol, Jr.From:American Gunsmith (Vol. 37, Issue 11)

  Nov. 2022417 words Article 1370LEvery gun store and range operation is different so Rapid Gun Systems offers a custom-built solution to meet each shop's specific needs with their team of programmers. Their approach is a template to how any good...
• Select RVs for Lithia now, DMS later? Retailer thinks globally toward its $50 billion goal.

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  RVs for Lithia now, DMS later? Retailer thinks globally toward its $50 billion goal.

  Author:Jack WalsworthFrom:Automotive News (Vol. 97, Issue 7061)

  Oct. 24, 2022924 words Article 1490LByline: Jack Walsworth As Lithia Motors marches toward completing its ambitious five-year plan for $50 billion in annual revenue by 2025, further diversification appears top of mind for the fast-growing auto retailer....
• Select Eleven merges into Mekanism as parent Plus Company doubles down in U.S. Canadian holding company looks to build its base with performance marketing and CRM.

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  Eleven merges into Mekanism as parent Plus Company doubles down in U.S. Canadian holding company looks to build its base with performance marketing and CRM.

  From:AdAge (Vol. 93, Issue 13)

  Oct. 17, 2022622 words Article 1310LByline: Brian Bonilla San Francisco-based agency Eleven is merging into Mekanism and will assume its name. As part of the transition that will be finalized on Oct. 31, Eleven, which has 40 employees and handles work...
• Select Reinforcing the 'R' in CRM: Companies need to embrace the role of relationships in driving digital and business transformation.

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  Reinforcing the 'R' in CRM: Companies need to embrace the role of relationships in driving digital and business transformation.

  Authors:Brian Solis and Henry KingFrom:CRM Magazine (Vol. 26, Issue 8)

  Oct. 20221,456 words Article 1300LCRM HAS BEEN AROUND for a long time; the principles of digital CRM date back to at least the late 1980s with the release of ACT! So, after 35 or so years and in light of all the shiny objects in front of technology and...
• Select Etihad Cargo enhances customer service capabilities.

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  Etihad Cargo enhances customer service capabilities.

  From:AirGuide Business

  Sept. 6, 2022363 words Brief article 1720LEtihad Cargo has launched a Microsoft Dynamics 365-based Pulse CRM, which the carrier says will enable it to meet customer demands more proactively. Etihad Cargo's Customer Contact Centre, which handles over 13,000...