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- 1From:Automotive News (Vol. 96, Issue 7030)Byline: Audrey LaForest Honda dealers are encouraged to presell "as much as possible" as they await a bevy of promised new products and work to retain customers as industry supply chain challenges persist. "We've got...
- 2From:Automotive News (Vol. 95, Issue 6996)Byline: David Phillips and Larry P. Vellequette Mercedes: Billions for EVs Mercedes-Benz, in a "profound reallocation of capital," plans more than $47 billion in outlays this decade to electrify its cars and light...
- 3From:Management TodayA new trend in product launching has been to make a product available right away instead of putting it through test marketing first. This is largely due to the new emphasis on speed to market and not letting competitors...
- 4From:Sales & Marketing Management (Vol. 134)WHAT MARKETERS LOVE AND HATE ABOUT THEIR TEST MARKETS Marketers at Wm. Wrigley Jr. Co., Chicago, had any of hundreds of potential test market cities available to them to discover the possibilities of Extra, their new...
- 5From:Brandweek (Vol. 36, Issue 19)Information Resources Inc (IRI) tests new packaged goods in retail stores for major manufacturers. Manufacturers are facing growing competition from private-label goods and most have downsized too much to do testing on...
- 6From:Entrepreneur (Vol. 32, Issue 11)MarketingExperiments.com is an online laboratory that tests marketing programs to see if they work. Marketing Experiments.com then publishes the results of one new research brief every month in a free subscription-based...
- 7From:Advertising Age (Vol. 78)Byline: abbey klaassen What it is: As upfront week descends and network entertainment chiefs whittle down their buckets of pilots to unveil their fall schedules, here is a show with a different model. Each week the...
- 8From:Advertising Age (Vol. 73)It has been a long, dark-very dark-night. Now it is just moments before sunrise. And you know that this dreadful night is finally over. That's where we are, folks. Alan Greenspan has decreed that the recession is...
- 9From:Black Enterprise (Vol. 29, Issue 2)Major manufacturers are constantly touting new and improved versions of existing products or claiming that product X beat product Y in a taste test. And they often give free samples or product demonstrations to entice...
- 10From:American Demographics (Vol. 20, Issue 6)The practice of sending a reformulated product to market with first testing it is more common than might be expected. The result is often disastrous. Nabisco, for example, decided to abandon a new version of its popular...
- 11From:Progressive Grocer (Vol. 77, Issue 2)Online grocery shopping provides an ideal test environment for sampling, direct-mail programs, and new products. The online shopping environment is characterized by four key factors: 'reality,' accountability,...
- 12From:BtoB (Vol. 88, Issue 2)Byline: Richard A. Siegel Innovation drives the economy, yet every year billions of dollars worth of promising innovations are under-commercialized or shelved. Often these lost opportunities involve radical...
- 13From:Sales & Marketing Management (Vol. 148, Issue 2)The toy making giant's research and development budget fluctuates annually based in sales. Market Research Director Shelly Glick Gryfe frequently outsources market surveys and focus groups, and places a high priority on...
- 14From:Accounting Technology (Vol. 20, Issue 4)Accounting firms that are serious about growing their business must market themselves, and some of them do. But they usually skip one critical step in the process--they don't test a marketing campaign before rolling it...
- 15From:Inc. (Vol. 10, Issue 9)CHEAP COUNSEL Does every citizen need a lawyer on private retainer? The foumder of Landmark Legal Plans Inc. thinks so AS SOON AS YOU HEAR ABOUT HIM you're going to think Christopher P. Nolan works at your company....
- 16From:Automotive News (Vol. 74, Issue 5872)Mazda dealers are selling certified used vehicles on the Web under a test program in the Atlanta area; the vehicles for sale on the site belong to Mazda. The purpose of the test is to sell vehicles to Internet-savvy...
- 17From:Sales & Marketing Management (Vol. 141, Issue 9)Risking all for a deal that takes months to close isn't for everyone, but marketers are finding it pays to master the art. Late-night travelers at the Philadelphia airport were startled one evening last fall as they...
- 18From:MarketingMost new products fail in the market because consumer needs and wants are unsatisfied. Study results by Datamonitor show that 80% of newly introduced products fail to establish market presence after two years. Proper...
- 19From:Austin Business Journal (Vol. 20, Issue 47)Capture that milk mustache with a picture. Austin has been chosen by DixieNarco, a division of Newton, Iowa-based Maytag Corp., as a test market for its new product line -- vending machines that sell cameras and milk...
- 20From:Brandweek (Vol. 40, Issue 39)Philip Morris, far from retreating from its core franchise in the face of accumulated legal, political and marketing challenges, is launching the second Extension of its mighty Marlboro franchise in two years with a...