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• Select Kraft Heinz to use Anheuser-Busch InBev's B2B e-commerce platform in Latin America.

  1

  Kraft Heinz to use Anheuser-Busch InBev's B2B e-commerce platform in Latin America.

  From:just-food.com

  Mar. 20, 2023407 words Article 1430LByline: Andy Coyne Kraft Heinz is to use beverage giant Anheuser-Busch InBev's BEES B2B e-commerce platform in Latin America to help with distribution. The Heinz Tomato Ketchup and Philadelphia cheese manufacturer...
• Select IDC Advances the Adaptive Customer Engagement Model: The analyst firm has created a replacement for the marketing-sales funnel.

  2

  IDC Advances the Adaptive Customer Engagement Model: The analyst firm has created a replacement for the marketing-sales funnel.

  From:CRM Magazine (Vol. 27, Issue 2)

  Mar. 2023605 words Article 1590LIn the modern business-to-business environment, the linear, funnel-like operating model used by marketing and sales professionals can no longer achieve the desired outcomes, says analyst firm IDC, which is touting a new...
• Select B2B Marketing Should Focus on Revenue Life Cycles: Marketing strategies need to cover the entire series of customer activities, Forrester urges.

  3

  B2B Marketing Should Focus on Revenue Life Cycles: Marketing strategies need to cover the entire series of customer activities, Forrester urges.

  From:CRM Magazine (Vol. 27, Issue 2)

  Mar. 2023642 words Article 1320LSeismic shifts in buying group behavior and business dynamics are causing havoc for frontline B2B marketing teams, which would now benefit greatly from a new strategy called revenue life cycle marketing, according to a...
• Select B-to-B Marketing Via Social-Colored Glasses: HOOSUITE'S REBRAND OFFERS INSIGHTS INTO LEVELING UP VISUAL IDENTITY.

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  B-to-B Marketing Via Social-Colored Glasses: HOOSUITE'S REBRAND OFFERS INSIGHTS INTO LEVELING UP VISUAL IDENTITY.

  Author:Billy JonesFrom:ADWEEK (Vol. 64, Issue 2)

  Feb. 13, 2023803 words Article 1350LFor decades, b-to-b brands have formed their visual identity and logos based on "professional" tones and styles. We've all seen them: blue or red text splashed on a plain white background with minimal additional color,...
• Select SwipeRx secures $37 M to accelerate B2B pharmacy platform across Southeast Asia.

  5

  SwipeRx secures $37 M to accelerate B2B pharmacy platform across Southeast Asia.

  From:BioSpectrum Asia

  Feb. 10, 2023215 words Brief article 1490LSwipeRx will further grow its current network of over 250,000+ pharmacy professionals and 50,000+ pharmacies in Southeast Asia SwipeRx has secured $10 million in fresh funds as part of a new Series B2 round. This round...
• Select Amex to Build on B2B Payments Platform with Nipendo Acquisition.

  6

  Amex to Build on B2B Payments Platform with Nipendo Acquisition.

  From:AirGuide Business

  Jan. 12, 2023185 words Brief article 1400LAmerican Express is acquiring procure-to-pay automation platform Nipendo to boost the capabilities of its own business payments platform, the company announced. Israel-based Nipendo automates and cuts paperwork from...
• Select Plant-based firm NotCo attracts funding to "catapult" B2B unit.

  7

  Plant-based firm NotCo attracts funding to "catapult" B2B unit.

  From:just-food.com

  Dec. 13, 2022484 words Article 1430LByline: Andy Coyne Plant-based manufacturer NotCo has raised US$70m in funding to accelerate its AI technology, which will be made available to other food businesses. Headquartered in Chile, NotCo has already...
• Select How to run a B2B SaaS company's Instagram page to generate more leads and get more likes for IG.

  8

  How to run a B2B SaaS company's Instagram page to generate more leads and get more likes for IG.

  From:The Baltic Times

  Nov. 25, 20221,204 words Article 1320LThe Modern B2B market has changed a lot, introducing the Instagram business society to other kinds of products that are valuable for them. In the latest decades, along with the active development of IT technologies,...
• Select Just 15 Percent of B2B Customers Resolve Issues in Self-Service: Gartner urges customer-centric design and guideposts along the self-service journey.

  9

  Just 15 Percent of B2B Customers Resolve Issues in Self-Service: Gartner urges customer-centric design and guideposts along the self-service journey.

  Author:Leonard KlieFrom:CRM Magazine (Vol. 26, Issue 8)

  Oct. 2022530 words Article 1530LDespite a strong willingness to use self-service channels to resolve their customer service issues, only 15 percent of B2B customers are actually able to find resolution using only self-service, Gartner notes in its 2022...
• Select ATTOPOLIS, a B2B International Medical Digital Platform pilot launched at the Welcome Networking Reception of Medical Fair Asia 2022.

  10

  ATTOPOLIS, a B2B International Medical Digital Platform pilot launched at the Welcome Networking Reception of Medical Fair Asia 2022.

  From:BioSpectrum Asia

  Sept. 13, 2022421 words Article 1700LARQon (Asia Regulatory & Quality Consultancy) announced the pilot launched of its ATTOPOLIS platform, a B2B International Medical Digital Platform at the Medical Fair Asia's Welcome Networking Reception hosted by...
• Select Gathered Foods to focus on B2B after Good Catch disposal.

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  Gathered Foods to focus on B2B after Good Catch disposal.

  From:just-food.com

  Sept. 9, 2022461 words Article 1330LByline: Dean Best Gathered Foods, the US-based plant-foods supplier, has sold the North American business of alt-seafood brand Good Catch. Wicked Kitchen, another US plant-based business, has bought the assets for an...
• Select B2B Buyers Need to See the Value Today: Sellers need to know what's valuable to each individual buyer, Forrester finds.

  12

  B2B Buyers Need to See the Value Today: Sellers need to know what's valuable to each individual buyer, Forrester finds.

  Author:Phillip BrittFrom:CRM Magazine (Vol. 26, Issue 7)

  Sept. 2022576 words Article 1340LTo achieve superior revenue performance, business-to-business organizations must work relentlessly to improve the value they deliver to buyers, according to Forrester Research. However, buyer value cannot be seen as...
• Select Why B2B Buyers Choose the Safest, Rather than the Best, Solution: Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.

  13

  Why B2B Buyers Choose the Safest, Rather than the Best, Solution: Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.

  Authors:Ian Bruce and Mike PreglerFrom:CRM Magazine (Vol. 26, Issue 7)

  Sept. 2022966 words Article 1370LLATE last year, Forrester Research conducted a new study exploring how B2B buyers make purchase decisions and how they assess risks and rewards. The results were very surprising and showed how risk avoidance makes...
• Select CRAIG INGLIS IS WRONG, WE DON'T NEED TO DITCH THE TERM B2B.

  14

  CRAIG INGLIS IS WRONG, WE DON'T NEED TO DITCH THE TERM B2B.

  From:Campaign Middle East

  Aug. 31, 2022662 words Article 1330LB2B (business-to-business) hit a major milestone in its evolution with the launch of the Creative B2B Lions at Cannes last month. The sector is going through something of a revolution and has finally started to embrace...
• Select Global rollout for B2B fashion sustainability fair Neonyt from 2023.

  15

  Global rollout for B2B fashion sustainability fair Neonyt from 2023.

  From:just-style.com

  Aug. 26, 2022734 words Article 1390LByline: Laura Husband Neonyt, which is said to have developed into an important B2B community platform for fashion, sustainability and innovation, is taking place in a B2B format in DÈ­sseldorf from 28 to 30 January...
• Select Kieran Hill, head of B2B sales.

  16

  Kieran Hill, head of B2B sales.

  From:Optometry Today (Vol. 62, Issue 4)

  August-Sept 2022295 words Brief article 1620LWATERHAUL //THE FACTS 1 Waterhaul frames are made from 100% recycled fishing nets 2 The fishing nets and ghost gear used in the frames is collected by the Waterhaul team from the Cornish coast 3 The company...
• Select E-Commerce's Better-than-Expected Boom: Forrester clocks returns far higher than projected.

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  E-Commerce's Better-than-Expected Boom: Forrester clocks returns far higher than projected.

  Author:Leonard KlieFrom:CRM Magazine (Vol. 26, Issue 6)

  July-August 2022329 words Brief article 1130LWhile U.S. B2B e-commerce sales reached $1.7 trillion in 2021, Forrester Research has revised its forecasts, with volume expected to exceed $2 trillion in 2023 and $3 trillion by 2027. Forrester also expects U.S. B2B...
• Select Forrester's 5 Steps to Optimize B2B Ad Budgets: Greater attention needs to be paid to proper audience targeting.

  18

  Forrester's 5 Steps to Optimize B2B Ad Budgets: Greater attention needs to be paid to proper audience targeting.

  Author:Phillip BrittFrom:CRM Magazine (Vol. 26, Issue 6)

  July-August 2022647 words Report 1440LSome companies are wasting a significant portion of their B2B advertising dollars because they don't have the audience insights of larger, more seasoned B2B firms, according to a new report from Forrester Research....
• Select Make My Trip To Expand Its B2B Offerings.

  19

  Make My Trip To Expand Its B2B Offerings.

  From:MICE Talk

  June 24, 202253 words Brief article 1410LThe company is targeting large corporations and MSMEs via the Quest2Travel and MyBiz platforms. Through the partner platform, the company engages with over 26,000 offline travel agents and powers online platforms such as...
• Select Tunisia: CEPEX to hold Tunisian-Iraqi B2B meetings June 22 in Tunis.

  20

  Tunisia: CEPEX to hold Tunisian-Iraqi B2B meetings June 22 in Tunis.

  From:African Manager

  June 17, 202276 words Brief article 1550LSummary: Multisectoral B2B professional meetings between Tunisian businesspersons and a delegation of Iraqi businessmen are scheduled for June 22, in Tunis, at the initiative of the Export Promotion Center (CEPEX), in...