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    Academic Journals

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• How Do Information Sources Shape Voters' Political Views? Comparing Mainstream and Social-Media Effects On Democrats, Republicans, and the Undecided.

  Authors:Anil Mathur and George P. MoschisFrom:Journal of Advertising Research (Vol. 62, Issue 2) Peer-Reviewed

  June 202254 words Report

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• Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors' Market Values? Comparing the Stock Returns of Sponsors And Their Rivals in the United States and Japan.

  Author:Fumiko TakedaFrom:Journal of Advertising Research (Vol. 62, Issue 2) Peer-Reviewed

  June 202254 words Report

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• A Scientometric Study Of the Journal of Advertising Research: Prominent Contributors and Research Themes From 1996 to 2019.

  Authors:Naveen Donthu, Weng Marc Lim, Satish Kumar, and Debidutta PattnaikFrom:Journal of Advertising Research (Vol. 62, Issue 2) Peer-Reviewed

  June 202253 words Report

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• How Has the Digital Environment Affected Advertising Creativity? Digital's Impact on the Creative Process, Person, and Product: A Delphi Study.

  Authors:Petra Goor, Gayle Kerr, and Hyun Seung JinFrom:Journal of Advertising Research (Vol. 62, Issue 2) Peer-Reviewed

  June 202263 words Report

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• What Makes Consumers Willing to Share Their Data in Addressable TV Advertising? The Influence of Personal and Situational Factors On Consumer Willingness to Disclose Information.

  Authors:Leen De Schaepdrijver, Philippe Baecke, and Koen TackxFrom:Journal of Advertising Research (Vol. 62, Issue 2) Peer-Reviewed

  June 202253 words Report

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• Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer-Sponsor Relationships.

  Authors:Nadia Steils, Annabel Martin, and Jean-Francois TotiFrom:Journal of Advertising Research (Vol. 62, Issue 2) Peer-Reviewed

  June 202247 words Report

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