Publication Title ("Journal of Advertising Research") And Id (4195) And Date (Dec 01, 2022) And Issue Number ("4") And Volume Number (62) - Results

The Impact of Victims' Imagery On Charity Crowdfunding Campaigns: How Photos of Victims Doing Nothing To Help Themselves Elicit Fewer Donations.

Authors:Gadi Buskila and Dikla PerezFrom:Journal of Advertising Research (Vol. 62, Issue 4) Peer-Reviewed

Dec. 202256 words Report

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Are Consumers Moved by a Crying Tree Or a Smiling Forest? Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising.

Authors:Chun-Tuan Chang, Hsiao-Ching Lee, and Yu-Kang LeeFrom:Journal of Advertising Research (Vol. 62, Issue 4) Peer-Reviewed

Dec. 202253 words Report

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Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads, Ethnocentrism, And Culture Positioning on Brand Evaluations.

Authors:Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, and Xinyan YangFrom:Journal of Advertising Research (Vol. 62, Issue 4) Peer-Reviewed

Dec. 202258 words Report

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How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention.

Authors:Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, and Meda MucundorfeanuFrom:Journal of Advertising Research (Vol. 62, Issue 4) Peer-Reviewed

Dec. 202248 words Report

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How Advertising Expenditures Affect Consumers' Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators.

Authors:Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, and Alireza GolmohammadiFrom:Journal of Advertising Research (Vol. 62, Issue 4) Peer-Reviewed

Dec. 202259 words Report

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Managing Creativity in the Age Of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity.

Authors:Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, and Serena RovaiFrom:Journal of Advertising Research (Vol. 62, Issue 4) Peer-Reviewed

Dec. 202243 words Report

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The Impact of Victims' Imagery On Charity Crowdfunding Campaigns: How Photos of Victims Doing Nothing To Help Themselves Elicit Fewer Donations.

Are Consumers Moved by a Crying Tree Or a Smiling Forest? Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising.

Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets: Synergies of Anthropomorphic Ads, Ethnocentrism, And Culture Positioning on Brand Evaluations.

How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention.

How Advertising Expenditures Affect Consumers' Perceptions of Quality: A Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators.

Managing Creativity in the Age Of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity.

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