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    Academic Journals

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• Select Polio eradication: overview of social mobilization through behavior change communication mix and interpersonal communication in India

  1

  Polio eradication: overview of social mobilization through behavior change communication mix and interpersonal communication in India

  Author:Parul Goyal WasanFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20158,280 words Article 1460LThere are no cases of pulse polio in India since 2012, and as of now India is no longer a polio endemic country. It is against this fact that this article has been attempted to identify and highlight the contribution of...
• Select Effects of entrepreneurial orientation on business performance: a study of SSIs in Ludhiana

  2

  Effects of entrepreneurial orientation on business performance: a study of SSIs in Ludhiana

  Authors:Gurjeet Kaur and Stanzin MantokFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20159,202 words Article 1430LEntrepreneurial orientation (EO) plays an important role in influencing business performance through its three dimensions, which significantly predict an organisation's subjective and objective performance. In this...
• Select Antecedents of mobile number portability in Indian telecommunication sector

  3

  Antecedents of mobile number portability in Indian telecommunication sector

  Author:Monica BediFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20156,779 words Article 1490LThe Telecommunication Sector in India, for the last decade, has been a witness to several structural and regulatory changes that have resulted in a heightened level of competition among companies. Institutional changes,...
• Select Examining risks with outsourcing decisions: a case study

  4

  Examining risks with outsourcing decisions: a case study

  Authors:Rahul Thakurta and Umesh H. RaoFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20153,422 words Article 1420LStudies on software development project risks have mostly focused on identifying and prioritizing risks in order to suggest mitigating measures. The paper presents a framework in order to carry out assessment of risks...
• Select Remarkor: relationship marketing orientation on local government performance

  5

  Remarkor: relationship marketing orientation on local government performance

  Author:Alex G. GillettFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20158,919 words Article 1540LThe study links the concepts of marketing orientation and relationship marketing and in doing so refines and develops previous attempts to develop REMARKOR, a model that can be used to measure the relationship marketing...
• Select An investigation into recent trends and challenges of accounting 'climate instruments'

  6

  An investigation into recent trends and challenges of accounting 'climate instruments'

  Authors:Sudeep Rathee and Sheeba KapilFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20157,000 words Article 1540LThe paper studies the recent trends in accounting practice for disclosure of 'climate mitigation assets' related information in financial statements and examines the challenges it raises for private investors and...
• Select Primary bank as a measure of brand loyalty: an empirical study in Indian retail banking context

  7

  Primary bank as a measure of brand loyalty: an empirical study in Indian retail banking context

  Author:Dhananjay BapatFrom:Journal of Services Research (Vol. 14, Issue 1) Peer-Reviewed

  April-September 20154,408 words Article 1270LCreating customer loyalty is a key objective for bank marketers. Various studies in the past have explored customer loyalty for financial services. The present study considers primary bank as a measure for determining...