[(essay date January 2001) In the following essay, Chaston offers a critical re-examination of Baum's Oz books on the occasion of the centennial anniversary of the first publication of The Wonderful Wizard of Oz.]
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A few years ago, I was invited to speak at the first annual L. Frank Baum/Oz Festival in Aberdeen, South Dakota, where L. Frank Baum and his family lived from 1888-1891. My lecture took place in a circus tent in Wylie Park where I found myself competing with an ice cream social next door and vendors outside selling Oz merchandise such as books, toys, ceramic figurines, and tee-shirts. High school students dressed as characters from Baum's books wandered through the audience, and the town's band was tuning up for a concert. The scene before me conjured up descriptions of the medieval carnival square, the subject of several essays I had read by Mikhail Bakhtin; and, despite the fact that it was hard to make myself heard, I decided that this scene would have pleased Baum, whose stories are filled with chaotic parties and banquets.
The Aberdeen festival is only one of many annual celebrations of Baum and/or Oz. Each year, Chittenango, New York (Baum's birthplace) hosts a birthday celebration and parade and the International Wizard of Oz Club sponsors several conventions. An obsession with Baum and his writings, however, is not limited to organized festivals. Partly because of the continued popularity of the 1939 MGM film, there are numerous Oz gift shops around the country and more Oz merchandise than is imaginable (although Baum's characters have graced peanut butter and jelly jars, desert mix packages, valentines, board games, and posters ever since their creation).1 Oz allusions appear regularly in political cartoons and comic strips and on the covers of magazines such as The New Yorker and Rolling Stone.2 The Wonderful Wizard of Oz has also inspired countless imitations and sequels, parodies, and pastiches (including around 150 Oz novels according to Dick Rutter's 1995 bibliography).3 Indeed, it is hard to imagine any other twentieth-century American children's book with as much impact on popular culture.4 Even during Baum's life, the Oz books were so popular that, upon his death in 1919, the New York Times suggested that "the children have suffered a loss they do not know" ("Fairy Tales" 1).
The reception of The Wonderful Wizard of Oz and its sequels in the scholarly and literary community has been much more mixed. In spite of the phenomenal success of Baum's fourteen Oz books, from The Wonderful Wizard of Oz in 1900 to the posthumous publication of Glinda of Oz in 1920, the series has been intermittently attacked or ignored by librarians and critics.5 The books were removed from the Detroit Public Library in 1957 because, in the words of the library's director, "there is nothing uplifting or elevating about the Baum series" (qtd. in Hearn, [The Annotated Wizard of Oz] 75). In 1962, responding to similar attacks, Martin Gardner posited reasons why...