The Strategic Use of Multimedia in the Great Georgia Pollinator Census Citizen Science Project.

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Date: Feb. 3, 2021
From: Citizen Science: Theory and Practice(Vol. 6, Issue 1)
Publisher: Ubiquity Press Ltd.
Document Type: Article
Length: 7,779 words
Lexile Measure: 1280L

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Abstract :

In August of 2019, citizens from across the state of Georgia, USA, participated in the Great Georgia Pollinator Census (GGaPC). This University of Georgia Extension initiative recruited citizen scientists to count for 15 minutes the number and types of insects visiting pollinator plants. The project was web based and used multiple media strategies to recruit citizen scientists, to educate the participants on the entomology required, and to collect the data generated. WordPress website-building software allowed us to create the project website ( This served as the center of the project as it contained project details and educational materials as well as the portal for uploading count data. The social media outlets Facebook and Instagram were used to promote the project and to provide insect identification and pollinator education, and social media memes were created easily using Canva software. MailChimp emailing services assisted us in providing educational e-newsletters and local counting event newsletters to participants and partners. The Zoom online meeting platform allowed our team to meet with partners and Extension offices across the state to share resources and to plan events. More than 4,600 counts were uploaded, documenting more than 131,000 insect visits tallied from 134 Georgia counties including 135 schools. Multimedia tools allowed us to conduct the project with limited personnel on a small budget while providing comprehensive participant education and an extensive project reach. Keywords: pollinators, pollinator census, bees, native bees, butterflies

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Source Citation   

Gale Document Number: GALE|A650635301