What fosters interorganizational frame convergence: Examining a semantic network during the opioid crisis.

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Authors: Xinyan Zhao and Hyun Jee Oh
Date: Sept. 2021
From: Public Relations Review(Vol. 47, Issue 3)
Publisher: Elsevier Advanced Technology Publications
Document Type: Report; Brief article
Length: 346 words

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Keywords Crisis communication; Framing; Interorganizational frame convergence; Semantic network Highlights * This study proposed interorganizational frame convergence (IFC), the extent to which different organizations share interpretations on an issue. * We found that cross-sectoral organizations constructed and shared a diversity of frames in a semantic network during the opioid crisis. * ERGM results revealed that homophilous organizational types, goal relevance, and goal specificity positively predicted IFC. * The results also showed that geographical proximity and organizational mentions positively predicted IFC. * Understanding the antecedents and processes of IFC allows more systemic theory construction as well as more effective relationship building. Abstract Public relations and strategic communication scholars have advocated for a social network perspective for a more relational and nuanced understanding of crisis communication. Drawing upon literature from crisis communication, framing, and network theories, we explicate the notion of interorganizational frame convergence (IFC), the extent to which different organizations share interpretations (i.e., frames) on a particular issue. This study examined an IFC network in which cross-sectoral organizations were connected by semantic ties based on the extent to which they shared similar frames in a crisis. We carried out a content analysis of organizational press releases during the US opioid crisis from 2017 to 2019 (N = 420) and the profiles of these organizations (N = 34). Results from network analyses revealed patterns, processes, and antecedents of IFC during the opioid crisis. We argue that understanding the antecedents and processes of IFC allows more relational and systemic theory construction as well as more effective relationship building. Author Affiliation: (a) Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, United States (b) Department of Communication Studies, Hong Kong Baptist University, Hong Kong (c) Center for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, United States * Corresponding author at: 356 Carroll Hall, Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, United States. Article History: Received 23 July 2020; Revised 15 March 2021; Accepted 31 March 2021 Byline: Xinyan Zhao [ezhao@unc.edu] (a,c), Hyun Jee Oh (b)

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Gale Document Number: GALE|A662598805