Gamification and the impact of extrinsic motivation on needs satisfaction: Making work fun?

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Date: Jan. 2020
Publisher: Elsevier B.V.
Document Type: Report; Brief article
Length: 305 words

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Abstract :

Keywords Gamification; Intrinsic motivation; Extrinsic motivation; Workplace; Employee; Self-determination theory Highlights * Intrinsic motivation was positively associated with behavioural intention in workplace gamification use. * Competency and autonomy satisfaction was associated with behavioural intention, mediated through intrinsic motivation. * The extrinsic motivation of identified regulation positively impacted on competency and autonomy needs satisfaction. * The extrinsic motivation of external regulation negatively impacted on competency and autonomy needs satisfaction. * Relatedness satisfaction did not have a significant association with either intrinsic motivation or behavioural intention. Abstract Despite the proliferation of gamification in the workplace, little is known about the contextual factors that contribute to its efficacy and impact on employee engagement and organizational productivity. Employing self-determination theory, this research investigates the impact of extrinsic motivation, such as social pressure or internalized guilt, on employees' psychological needs satisfaction and behavioral intention. A survey (n = 291) across multiple industries shows extrinsic motivation can decrease employees' autonomy and competence needs satisfaction, but when extrinsic motivation is internalized (such as through perceived personal value) it can support needs satisfaction, intrinsic motivation, and behavioral intention. For managers, these results indicate that beyond being enjoyable, sustainable gamification design should provide benefits that are meaningful to and valued by employees. While it is acknowledged that further research is required, this study provides a basis for deeper understanding of how gamification works as the first to empirically examine the role of extrinsic motivation. Non-standard abbreviations OIT, organismic integration theory; PENS scale, player experience of need satisfaction scale; RPG, role playing game; SDT, self-determination theory Author Affiliation: QUT Business School, Advertising, Marketing and Public Relations, Queensland University Technology, 2 George Street, Brisbane, Queensland 4001, Australia * Corresponding author. Article History: Received 15 November 2017; Revised 13 November 2018; Accepted 14 November 2018 Byline: Robert Mitchell [r20.mitchell@qut.edu.au] (*), Lisa Schuster [lisa.schuster@qut.edu.au], Hyun Seung Jin [hs.jin@qut.edu.au]

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Gale Document Number: GALE|A608497804