Acceptance of matchmaking tools in coworking spaces: an extended perspective.

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From: Review of Managerial Science(Vol. 16, Issue 6)
Publisher: Springer
Document Type: Report; Brief article
Length: 192 words

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Abstract :

Keywords: Coworking spaces; Matchmaking tools; Sense of community; Technology acceptance; Partial least squares; Structural equation modeling Abstract An extended technology acceptance model for matchmaking tools in coworking spaces is presented and tested among 92 German coworkers. Advancing previous research, hedonic and community-related aspects are integrated into a framework based on the extended unified theory of acceptance and use of technology (UTAUT2). Coworkers emphasize a matchmaking tool's productivity aspects, which are positively moderated by their sense of community. Hedonic motivation (HM) and personal innovativeness contribute to usage intention, while effort expectancy is not a driver. The influence of HM is negatively moderated by sense of community, suggesting that a favorable social atmosphere that is explorable in person acts as a partial substitute for the enjoyment of tool usage. Surprisingly, satisfaction with face-to-face activities does not affect their perception of a matchmaking tool. Author Affiliation: (1) Chair of Marketing and Innovation, Universitätsstraße 30, 95447, Bayreuth, Germany (2) Chair of Strategic Management and Organization, Prieserstrasse 2, 95447, Bayreuth, Germany (3) University of Bayreuth, Universitätsstraße 30, 95447, Bayreuth, Germany (a) cristopher.kopplin@uni-bayreuth.de Article History: Registration Date: 09/25/2021 Received Date: 12/31/2020 Accepted Date: 09/24/2021 Online Date: 10/11/2021 Byline:

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Gale Document Number: GALE|A710860522