Tee Shirts or Digital Imaging...

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Author: GARY S. GERBER
Date: June 15, 1999
From: Review of Optometry(Vol. 136, Issue 6)
Publisher: Jobson Medical Information LLC
Document Type: Article
Length: 663 words

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Which Will You Choose to Grow Your Practice?

Dr. Gerber is optometry's most in-demand practice-building and management consultant. He is also the producer of the acclaimed video program, The Power Practice Seminar -- Eight Power Steps to Making Your Practice Succeed!

Find out how the ReSeeVit digital imaging system from Veatch Ophthalmic Instruments can turn retinal photography into a revenue stream.

In my practice management seminars, I often ask optometrists if they sell tee shirts. My reply to the blank stares and mumbles is, "Why not? They aren't covered by managed care!"

Then I ask for a show of hands from those who use digital imaging -- a valuable, billable optometric service that, like tee-shirts, managed care often declines to cover.

The clinical and diagnostic value of retinal photography is beyond debate. However, recognizing the income potential of digital imaging over a slit lamp or the timeworn Polaroid method is not as obvious. So, whether doctors should invest in digital imaging is no longer the...

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Gale Document Number: GALE|A56080232