Apple's Logo Makes You More Creative Than IBM's; Researchers with Duke University and Canada's University of Waterloo claim a mere 30 millisecond exposure to famous brand logos can influence view behavior

Citation metadata

Date: Mar. 19, 2008
Publisher: UBM LLC
Document Type: Article
Length: 710 words
Lexile Measure: 1420L

Document controls

Main content

Get Full Access
Gale offers a variety of resources for education, lifelong learning, and academic research. Log in through your library to get access to full content and features!
Access through your library

Source Citation

Source Citation   

Gale Document Number: GALE|A176889340