Subliminal stimulation: some new data and interpretation

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Date: Summer 1989
From: Journal of Advertising(Vol. 18, Issue 3)
Publisher: Taylor & Francis Group LLC
Document Type: Article
Length: 3,088 words

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Abstract :

Hawkins' (1970) article on subliminal stimulation has been used for over 15 years as empirical evidence that subliminal advertising can directly affect consumption-relevant behavior. Our study presents new evidence that casts doubt on Hawkins' conclusion that "a simple subliminal stimulus can serve to arouse a basic drive." (Reproduced by permission of the publisher.)
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Gale Document Number: GALE|A7755810