Registered Massage Therapists (RMTs) are valuable members of the health care team who assist in health promotion, disease prevention and treatment, rehabilitation, and palliation. RMT visits have increased across Canada over the past decade with the highest increase in British Columbia (BC). Currently, RMTs are private practitioners of health care operating within a largely publicly funded system, positioning them outside of the dominant system of health care and making them an important case study in private health care. In another paper, we examined the perspectives of RMTs themselves. Here, we offer perspectives of regulators, educators, and funders of Massage Therapy (MT) on advancement of the profession. Methods We interviewed 28 stakeholders of MT in BC--including members of the MT regulatory board, representatives from MT colleges in BC, and public and private health insurers. Results All three groups identified research, particularly on efficacy of MT, as playing a vital role in enhancing the professional credibility of MT. However, participants noted that presently, research is not a large feature of the current MT curricula and we analyze why this may be and how it can improve. Finally, conferral of baccalaureate degree status could assist RMTs in gaining recognition with the general public and other health care professionals. Conclusion RMTs have potential to ameliorate population health in a cost-effective manner. Their role in British Columbia's health care landscape could be expanded if they produce more research and earn degree status.