The moderating role of national cultural values in smoking cessation

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Date: Oct. 2015
From: Journal of Business Research(Vol. 68, Issue 10)
Publisher: Elsevier B.V.
Document Type: Article
Length: 202 words

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Abstract :

To link to full-text access for this article, visit this link: Byline: Louise M. Hassan, Edward Shiu Abstract: Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains cross-country variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies. Article History: Received 1 July 2014; Revised 1 December 2014; Accepted 1 March 2015 Article Note: (footnote) [star] The authors acknowledge the support of the European Commission in part funding the data collection exercise.

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Gale Document Number: GALE|A428929408