Replicating, validating, and reducing the length of the consumer perceived value scale

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Date: Mar. 2014
From: Journal of Business Research(Vol. 67, Issue 3)
Publisher: Elsevier B.V.
Document Type: Article
Length: 125 words

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Abstract :

To link to full-text access for this article, visit this link: Byline: Gianfranco Walsh, Edward Shiu, Louise M. Hassan Abstract: This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers. Article History: Received 1 November 2012; Revised 1 May 2013; Accepted 1 May 2013

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Gale Document Number: GALE|A354044468