Time-based innovation: the new competitive advantage

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Date: Jan. 1990
From: Training & Development Journal(Vol. 44, Issue 1)
Publisher: Association for Talent Development (ATD)
Document Type: Article
Length: 2,848 words

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Abstract :

The Harvard Business Review reports that time-based strategy will be the key to manufacturer's competitiveness in the 1990s because the strategy will allow manufacturers to bring products to market faster in response to demand. US manufacturers must replace linear thinking that segments production cycle stages and transform their organizations into a system that integrates design and production. Design for manufacturability assembly is a new approach to managing idea-to-market product development that lowers product introduction time 50-75%. The approach uses cross-functional product developement teams which utilize skills such as: listening, consensus, and group planning.

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Source Citation   

Gale Document Number: GALE|A8101012