Getting them out and getting them back

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Date: Apr. 1990
From: Training & Development Journal(Vol. 44, Issue 4)
Publisher: Association for Talent Development (ATD)
Document Type: Article
Length: 1,479 words

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Abstract :

Firms which decide to conduct employee attitude surveys should make sure surveys cover a random, representative sample of a target audience. Once questionnaires are designed, audiences must be identified. A decision must then be made whether to send questionnaires to an entire audience or to a representative sample. A survey is random when everyone in an audience has an equal opportunity to receive and complete a questionnaire. Surveys will be representative if response rates are acceptable, audience population estimates are precise, and confidence levels are high enough. Firms which want to increase response rates can: make participation voluntary and confidential; include personalized cover letters, and provide incentives.

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Gale Document Number: GALE|A8360302