Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

Citation metadata

From: Journal of Business Research(Vol. 64, Issue 7)
Publisher: Elsevier B.V.
Document Type: Article
Length: 125 words

Document controls

Main content

Abstract :

To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.jbusres.2010.07.008 Byline: Gianfranco Walsh, Edward Shiu, Louise M. Hassan, Nina Michaelidou, Sharon E. Beatty Abstract: This study integrates extant research relating to store-related cognitions, customer emotions (arousal and pleasure), satisfaction, and loyalty into one framework. The researchers administer a survey to 274 customers in four coffee shops of a major chain. Using these data, the researchers test the hypotheses and model with structural equation modelling. The findings suggest that (a) store-related cognitions differentially affect emotions and customer outcomes (satisfaction and loyalty) and (b) the two emotions of arousal and pleasure differentially mediate the relationships between store-related cognitions and customer outcomes. Article History: Received 1 March 2010; Revised 1 July 2010; Accepted 30 July 2010

Source Citation

Source Citation   

Gale Document Number: GALE|A367433092