Disentangling the collective motivations for user innovation in a 3D printing community.

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Date: Mar. 2022
From: Technovation(Vol. 111)
Publisher: Elsevier Science Publishers
Document Type: Report; Brief article
Length: 364 words

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Abstract :

Keywords User innovation; motivation; 3D printing; online communities; Digital remixing Highlights * Enjoyment is a powerful motivator for user innovation in an online community. * Learning and use-value influence community remixing of high quality source objects. * Inverse-U shaped relationship between source originality and community remixing. Abstract Online innovation communities encourage innovators to build upon others' prior work (i.e., remixing). This generative user innovation necessitates new theorization to better understand the interplay between characteristics of the source innovation and the community's collective motivation. Motivation is a heightened concern in online communities where contributors often select which problems warrant their effort. Two studies improve our understanding of how the community's motivations compel remixing and impact two aspects of the depth of these remixes (improvement and differentness). First, hypotheses regarding the community's collective remix response are developed and tested. After this, an exploratory (fsQCA) study seeks out configurations of these motivations that consistently result in improved and different remixes. Using data from thingiverse.com(http://thingiverse.com), we show that established motivations for user innovation (enjoyment, learning, use-value) motivate remixing, but learning and use-value's effects are moderated by source innovation quality. Learning and use-value are only impactful for high quality source objects. We also demonstrate that originality of the source object has an inverted-U relationship with remixing; innovations need to be novel, but not drastically different from expectations to generate a remix response from the community. Author Affiliation: (a) Poole College of Management, North Carolina State University, Campus Box 7229, Raleigh, NC, 27695-7229, United States (b) Marriott School of Business Brigham Young University 662 TNRB, Provo, UT, 84602, United States * Corresponding author. Article History: Received 28 April 2020; Revised 27 August 2021; Accepted 3 September 2021 (footnote)[white star] We appreciate the efforts of the editorial team and three anonymous reviewers. Thanks to Pankaj Setia and attendees at the PDMA Research Forum for thoughtful comments on an earlier draft. Curtis Pouncy provided excellent research assistance. The help of Colin Nickels of the North Carolina State University Library's Makerspace was greatly appreciated. Thanks also to Tanya Mittal, Chloe Sanchez-Prado and Nicholas Schwankl. Of course, any remaining errors are the authors' responsibility. Byline: Michael A. Stanko [mike_stanko@ncsu.edu] (a,*), B.J. Allen [bj_allen@byu.edu] (b)

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Gale Document Number: GALE|A695941158