Preference for gain- or loss-framed electronic cigarette prevention messages

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From: Addictive Behaviors(Vol. 62)
Publisher: Elsevier B.V.
Document Type: Article
Length: 91 words

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Abstract :

To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.addbeh.2016.06.015 Byline: Grace Kong, Dana A. Cavallo, Deepa R. Camenga, Meghan E. Morean, Suchitra Krishnan-Sarin Abstract: Effective electronic cigarette (e-cigarette) prevention messages are needed to combat the rising popularity/uptake of e-cigarettes among youth. We examined preferences for e-cigarette prevention messages that either emphasized gains (e.g., You save money by not using e-cigarettes) or losses (e.g., You spend money by using e-cigarettes) among adolescents and young adults. Article History: Received 2 December 2015; Revised 4 June 2016; Accepted 10 June 2016

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Gale Document Number: GALE|A471686901