'Three is better than two': Increasing donations with the attraction effect.

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Date: Nov. 2020
From: British Journal of Psychology(Vol. 111, Issue 4)
Publisher: John Wiley & Sons, Inc.
Document Type: Report
Length: 63 words

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Abstract :

The attraction effect and its boundary conditions in the context of helping behavior are examined. The target alternative was selected more frequently by participants and perceived it as more beneficial as well as less costly when the decoy was present compared to when it was absent. The findings offer concrete and simple strategies that charities can apply at zero cost to increase giving.

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Gale Document Number: GALE|A656328929