Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

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From: European Journal of Marketing(Vol. 44, Issue 7-8)
Publisher: Emerald Group Publishing, Ltd.
Document Type: Article
Length: 21 words

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Abstract :

The multi-country, antismoking campaign launched by the European Union is employed to analyze the significance of segmentation in informing the campaign.

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Source Citation   

Gale Document Number: GALE|A236194281