Byline: Charlotte Wagnsson, Maria Hellman Keywords: Normative Power Europe; Disinformation Digest; EEAS; Russia; East StratCom Task Force Abstract Scholars have characterized the EU as a normative power whose greatest asset is to be able to shape conceptions of what is 'normal' in international affairs. Scholars have argued that a normative power has to meet certain discursive standards; representing others in a non-antagonistic, humble way. We question whether the EU can live up to this ideal when defending itself against Russian strategic communication. The empirical enquiry establishes that while the EU High Commissioner communicates in line with the stipulated standards, the newly established East Stratcom Taskforce and its publication 'Disinformation Digest' diverges from this ideal. The establishment of the Taskforce has led to the EU losing reflexivity and normative power. The article concludes that while Diez' and Manners' standards are utopian in the contemporary communicative climate, they remain useful as guiding rules that can help normative powers 'watch their language' and avoid doing unnecessary harm. Article Note: The authors would like to thank the anonymous referees for their very useful comments and suggestions for revision of this article.