Understanding organizational and socio-cultural contexts: A communicative constitutive approach to social license to operate among top Hong Kong companies.

Citation metadata

From: Public Relations Review(Vol. 47, Issue 3)
Publisher: Elsevier Advanced Technology Publications
Document Type: Report; Brief article
Length: 306 words

Document controls

Main content

Abstract :

Keywords Cultural discourse analysis; Engagement; Legitimacy; Social license to operate; Socio-cultural meaning Highlights * Approaching social license to operate through a constitutive view to communication. * Provided socio-cultural meanings in SLO via engagement. * Explored the construction of engagement and aspirations in SLO. * Situated in an East-Meets-West cultural context for cultural discourse analysis. Abstract Embracing a constitutive view of communication, this study explores how organizations in Hong Kong make sense of and negotiate their corporate societal commitment. It does that by examining how the considered organizations construct their engagement in society and talk of their aspirations on identified society-oriented doings by cultural discourse analysis. Findings show that the studied Hong Kong companies constructed their engagement by communicationally relating to other societal actors, establishing we-ness in community engagement actions, incorporating elements of the local cultures (languages and places) and in their reasoning and disclosing emotion-rich considerations. Aspirations were instead presented through a constant reference to stakeholders' interests and concerns and local and international standards' precepts. Companies also tended to recognize that interventions had to be undertaken steps by steps, while searching for credibility in "more-balanced" vision-statements. This study offers a socio-cultural perspective complementary to studying social license to operate in public relations research. Author Affiliation: (a) School of Communication, Hong Kong Baptist University, Hong Kong (b) Department of Communications and New Media, Faculty of Arts and Social Sciences, National University of Singapore, Singapore (c) School of Communication, Hong Kong Baptist University, Hong Kong (d) Lee Kong Chian School of Business, Singapore Management University, Singapore * Corresponding author at: Department of Communication Studies, School of Communication, Hong Kong Baptist University, 5 Hereford Road, Kowloon Tong, Hong Kong. Article History: Received 15 November 2019; Revised 1 February 2021; Accepted 13 April 2021 Byline: Angela K.Y. Mak [angelamak@hkbu.edu.hk] (a), Suwichit (Sean) Chaidaroon (b), Alessandro Poroli (c), Augustine Pang (d)

Source Citation

Source Citation   

Gale Document Number: GALE|A662598810