An integrated model of city and neighborhood identities: A tale of two cities.

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Publisher: Elsevier B.V.
Document Type: Report; Brief article
Length: 250 words

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Abstract :

Keywords City identity; Resident-neighborhood identity; Place scale; Branding; Emerging markets; City branding Abstract Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social bonding positively impact neighborhood identity, which in turn positively influences resident-neighborhood satisfaction and resident-neighborhood citizenship behavior. The study also finds that city identity is formed by neighborhood identity and resident-neighborhood satisfaction. The current study addresses the calls for more research on place branding and marketing to advance the development of theory in the area of city branding. Author Affiliation: (a) School of Business and Law, Central Queensland University, 10 William Street, Perth, WA 6000, Australia (b) Department of Marketing, UWA Business School, University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia (c) School of Design and the Built Environment, Curtin University, Kent Street, Bentley, WA 6102, Australia (d) Southampton Business School, University of Southampton, Highfield Campus, Southampton SO17 1BJ, UK (e) Development Studies Discipline, Khulna University, Khulna 9208, Bangladesh * Corresponding author. Article History: Received 31 December 2017; Revised 21 June 2019; Accepted 22 June 2019 Byline: Saalem Sadeque [s.sadeque@cqu.edu.au] (a), Sanjit Kumar Roy [sanjit.roy@uwa.edu.au] (b,*), Mohammad Shahidul Hasan Swapan [M.Swapan@curtin.edu.au] (c), Cheng-Hao Chen [c.h.chen@soton.ac.uk] (d), Md Ashikuzzaman [ashikuzzaman.md@ku.ac.bd] (e)

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Gale Document Number: GALE|A631114049