Social values, conformity and dress

Citation metadata

Date: Sept. 1, 1994
From: Journal of Applied Social Psychology(Vol. 24, Issue 17)
Publisher: Wiley Subscription Services, Inc.
Document Type: Article
Length: 72 words

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Abstract :

This study examined the influence of social values on the importance of various clothing features. A model is hypothesized in which social values lead to differing needs for group identification, affiliation, and conformity, which influence clothing feature importance. In general, social values are associated with a high need for affiliation and group identification, conformity, and a greater emphasis on both the utilitarian and the display aspects of clothing (style and brand name).

Source Citation

Source Citation   

Gale Document Number: GALE|A16485841