A social adaptation explanation of the effects of surrealism on advertising

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Date: Spring 1986
From: Journal of Advertising(Vol. 15, Issue 2)
Publisher: Taylor & Francis Group LLC
Document Type: Article
Length: 52 words

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Abstract :

Surrealistic ads are common in the print media, but empirical investigations of their persuasive impact are lacking. Findings of a study manipulating surrealism and priming (i.e., leading subjects to expect forthcoming messages with product-relevant information) supports the social adaptation theory and further investigation of this phenomenon. (Reprinted by permission of the publisher.)

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Gale Document Number: GALE|A4178781