Alternative measurement approaches to consumer values: the list of values (LOV) and values and life style (VALS)

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Date: Dec. 1986
From: Journal of Consumer Research(Vol. 13, Issue 3)
Publisher: University of Chicago Press
Document Type: Article
Length: 47 words

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Abstract :

This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior. (Reprinted by permission of the publisher.)

Source Citation

Source Citation   

Gale Document Number: GALE|A4608484