Matchmakers in wine marketing channels: The case of French wine brokers

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From: Agribusiness(Vol. 22, Issue 3)
Publisher: John Wiley & Sons, Inc.
Document Type: Article
Length: 48 words

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Abstract :

A study on broker intervention in wine transactions is conducted with an aim at identifying the determinants of broker intervention in wine exchange. The framework is based on transaction cost analysis and demonstrates that some characteristics of the parties and the transaction influence the likelihood of broker intervention.

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Source Citation   

Gale Document Number: GALE|A150884795