Radon resistant new construction

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Author: Sonny Rosenthal
Date: June 2010
From: Journal of Environmental Health(Vol. 72, Issue 10)
Publisher: National Environmental Health Association
Document Type: Letter to the editor
Length: 742 words

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Dear Editor:

I am a doctoral candidate in advertising at The University of Texas at Austin, a National Science Foundation fellow, and grantee of the U.S. Environmental Protection Agency. I have been working in U.S. EPAs Indoor Environments Division and in affiliation with the inter-agency Healthy Homes Work Group since January. Recently, I had the privilege of attending the NEHA/U.S. EPA Radon Resistant New Construction (RRNC) workshop in Washington, DC. Listening to the points that arose during Q&A and in the conversations that came up between presentations and during the lunches, there was a strong recurring theme that resonates with my background in communication and psychology: perhaps the greatest obstacle facing radon testing, radon mitigation, and radon-resistant new construction is human irrationality.

This is not to say that humans cannot think straight; but what does it say about us when there is a long chain of loose connections between awareness and action? How is it that knowing about radon risk is hardly predictive of intention to test or mitigate, and that intention is hardly of predictive of actual behavior? A large body of psychological and...

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Gale Document Number: GALE|A227353489