The Impact of Service Characteristics on the Switching Costs-Customer Loyalty Link

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From: Journal of Retailing(Vol. 90, Issue 2)
Publisher: Elsevier Advanced Technology Publications
Document Type: Author abstract; Report
Length: 77 words

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Abstract :

To link to full-text access for this article, visit this link: Byline: Markus Blut, Sharon E. Beatty, Heiner Evanschitzky, Christian Brock Abstract: Author Affiliation: (a) Newcastle University Business School, Marketing Subject Group, 5 Barrack Road, Newcastle upon Tyne NE1 4SE, UK (b) Culverhouse College of Commerce, University of Alabama, P.O. Box 870225, Tuscaloosa, AL 35487-0225, United States (c) Aston Business School, Aston Triangle, Birmingham B4 7ET, UK (d) University of Rostock, Ulmenstr. 69, 18057 Rostock, Germany

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Gale Document Number: GALE|A373156674