Impulse buying: modeling its precursors

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Date: Summer 1998
From: Journal of Retailing(Vol. 74, Issue 2)
Publisher: Elsevier Advanced Technology Publications
Document Type: Article
Length: 9,148 words

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Abstract :

A model that considers the critical exogenous antecedents of impulse buying was developed. Among the antecedents examined in this study were two situational variables and two individual difference variables. These variables were hypothesized to affect certain endogenous variables, which ultimately lead to impulse buying. Analysis of data from a sample of 533 shoppers revealed that the exogenous variables investigated influenced endogenous variables, such as positive and negative affect, browsing activity, impulsive urge to buy and finally the act of impulse buying.

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Source Citation   

Gale Document Number: GALE|A21061039