The product-specific nature of impulse buying tendency

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From: Journal of Business Research(Vol. 56, Issue 7)
Publisher: Elsevier B.V.
Document Type: Article
Length: 46 words

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Abstract :

The study extends the notion of impulse buying tendency from a general personality tendency to a more product-specific variable. It resulted that a producer-specific conceptualization of the impulse buying behavior was a better predictor of actual impulse purchasing behavior when compared to general impulse buying tendency.

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Gale Document Number: GALE|A127255439