A model of adolescents' online consumer self-efficacy (OCSE)

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Date: Oct. 2011
From: Journal of Business Research(Vol. 64, Issue 10)
Publisher: Elsevier B.V.
Document Type: Article
Length: 127 words

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Abstract :

To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.jbusres.2010.11.008 Byline: William W. Hill, Sharon E. Beatty Keywords: Adolescents; Online consumer self-efficacy; Consumer socialization; Online shopping motivations; Online shopping Abstract: This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making. Article History: Received 23 December 2009; Accepted 4 November 2010 Article Note: (footnote) [star] Special thanks to Dr. Sijun Wang for her feedback on an earlier draft of this paper.

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Gale Document Number: GALE|A265455624