Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

Citation metadata

From: Journal of Business Research(Vol. 55, Issue 6)
Publisher: Elsevier B.V.
Document Type: Article
Length: 20 words

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Abstract :

Customer loyalty and the costs of changing suppliers are examined. Lost performance costs had the highest impact on customer loyalty.

Source Citation

Source Citation   

Gale Document Number: GALE|A100404332