The disproportion of crowd wisdom: The impact of status seeking on Yelp reviews.

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Authors: Chao Yu and Drew Margolin
Date: June 4, 2021
From: PLoS ONE(Vol. 16, Issue 6)
Publisher: Public Library of Science
Document Type: Report
Length: 8,398 words
Lexile Measure: 1370L

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Abstract :

This study shows that while status seeking motivates people to participate in crowdsourcing platforms, it also negatively impacts the bedrock of crowdsourcing-wisdom of crowds. Using Yelp restaurant reviews in 6 cities, we found that motivations of status seeking lead people to review a greater variety of restaurants, and achieving status further encourages this variety seeking as well as the targeting of more expensive restaurants for review. The impact of this individual-level tendency is confirmed by our aggregate-level analysis which shows that restaurants with higher price levels, higher uniqueness levels, and a larger percentage of elite reviews tend to obtain enough reviews to generate wisdom of crowds sooner than other restaurants. This leads to a different kind of distortion to crowd wisdom: an over-representation of status-conferring products and an under-representation of products that are not status-worthy. The findings suggest the importance of studying sources of distortion that are endemic to crowdsourcing itself.

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Gale Document Number: GALE|A664135329