Mapping the road to future projects: roadmapping as a balancing and transformation process

Citation metadata

Date: April-May 2017
From: Project Management Journal(Vol. 48, Issue 2)
Publisher: Sage Publications, Inc.
Document Type: Author abstract
Length: 145 words

Document controls

Main content

Abstract :

Based on a longitudinal case study in a large technology-based firm, this article shows how roadmapping can bring about an increased focus on explorative activity and a stronger future orientation in an organization. The case study shows how a radical technology vision, presented in the first roadmapping attempt, contributed to creating an awareness of the value of looking long into the future. This was, however, far from sufficient, and a second attempt with a stronger focus on collaboration and new knowledge generation was initiated to further the desired changeover. Interestingly, the case study points to the significance of visualizations as a means to support knowledge generation, as well as to protect exploration. More generally, we propose how roadmapping can be developed into a balancing and transformation tool associated with mapping as well as the creation of roads. KEYWORDS: roadmapping; exploitation; exploration; project balance; technology strategy

Source Citation

Source Citation   

Gale Document Number: GALE|A492463968