The price-choice relationship: a contingent processing approach

Citation metadata

From: Journal of Business Research(Vol. 33, Issue 3)
Publisher: Elsevier B.V.
Document Type: Article
Length: 77 words

Document controls

Main content

Abstract :

A business research study was conducted to systematically prove the contention of past research efforts that price and choice relationships depend on the situation. Such a claim cannot be proven by existing theories due to the complexity involved. A contingent processing approach is said to support the development of a theory that accounts for price-choice relationship changes in various choice situations. A discussion of how future theory development and research may benefit from the findings is presented.

Source Citation

Source Citation   

Gale Document Number: GALE|A17234682