Entrepreneurial process in international multiunit franchise outlets: A social capital perspective.

Citation metadata

Publisher: Elsevier B.V.
Document Type: Report; Brief article
Length: 282 words

Document controls

Main content

Abstract :

Keywords Entrepreneurial process; Social capital; Franchisee entrepreneurship; International multiunit franchising Highlights * Social capital facilitates entrepreneurial process in international multiunit franchise outlets. * Multiunit franchisee and franchisor agents activate franchisee entrepreneurial process. * Obligations, shared stories, trust and norms influence franchisee interactions. * Interactions involve horizontal, bottom-up, portfolio, franchisor-franchisee and franchisee-peers. * The study advances a sociological perspective in franchisee entrepreneurship research. Abstract This paper examines how social capital facilitates entrepreneurial process in international multiunit franchise outlets, operating under an area development agreement. Despite empirical evidence showing that international multiunit franchisees pursue entrepreneurial objectives, there is shortage of knowledge as to how these occur. This study reveals that micro-level entrepreneurial process in international multiunit franchise outlets (operating under an area development agreement) is bounded within structural, relational and cognitive dynamics. Structural dynamics involve diverse forms of interactions (i.e. horizontal, bottom-up, portfolio, franchisor-franchisee and franchisee peer) and their structural properties (i.e. strong, weak, appropriable, hierarchical and bridging ties), which determine the resources to be mobilized and the activities to be actuated at different phases of the entrepreneurial process. Relational and cognitive dynamics involve interpersonal and collective conditions (i.e. obligations, shared stories, trust and norms), which facilitate or constrain interactions and the entrepreneurial process. The study provides implications for incorporating sociological perspectives in franchisee entrepreneurship research. Author Affiliation: (a) Faculty of Management and Economics, Cyprus University of Technology, 115 Spyrou Araouzou Str., 3036 Limassol, Cyprus (b) Department of Entrepreneurship and Strategy, Management School, Lancaster University, United Kingdom (c) General Manager, Karmia Enterprises Ltd, Larnaca, Cyprus * Corresponding author. Article History: Received 27 April 2020; Revised 12 May 2021; Accepted 14 May 2021 Byline: Elias Hadjielias [elias.hadjielias@cut.ac.cy] (a,*), Olufunmilola (Lola) Dada (b), Kostas Eliades (c)

Source Citation

Source Citation   

Gale Document Number: GALE|A669262456