The prediction of online shopping consumers' attitude based on certain statements of consumer and marketing factors with reference to post graduate students in Coimbatore City.

Citation metadata

Date: May 10, 2022
Publisher: Inderscience Publishers Ltd.
Document Type: Brief article
Length: 155 words

Document controls

Main content

Abstract :

This study has analysed the statements of consumer and marketing, and its impact on attitude of online shopping consumers. The statements taken for the study with respect to consumers and marketing factor are privacy, security time savings convenience (Conv), customer reputation, price, product promotion (promotion), customer service (CS) and ease of use. The 752 respondents had been selected through purposive and simple random sampling. The respondents are the post graduate students studying in various arts, science and engineering colleges. All the components have been grouped under two and the model fit was ensured through SEM. Further, the regression was used to find out the relationship among the various components of consumer and marketing with the attitude of online shopping consumers. The final results shows that all the statements have significant influence on the prediction of the attitude of online shopping consumers except few statements which were explained in a very comprehensive manner. Byline: R. Rajendrakumar

Source Citation

Source Citation   

Gale Document Number: GALE|A704033026